There are two sides of the supply chain: the “buy” side (getting products to stores and DCs), and the “sell side” – getting products into customer’s hands.
The sell side used to be relatively straightforward.

This is no longer true.

This eBook, the companion piece to our full benchmark “Supply Chain Execution: New Challenges Demand New Solutions” is an easy to read guide for the business user in RSR’s typical no-nonsense style. It’s a must read for all executives.