Retail Customer Engagement 2017: The eBook
How consumers engage with retailers has changed dramatically. The tools & touchpoints to influence customer behavior are still largely in flux. More touchpoints are being added every day — with no drop-off in the need to support all the other touchpoints. Retailers have to spread same resources across more touchpoints — just to maintain relevancy, forget about increasing it.
Are retailers keeping pace? How do THEY define customer engagement today? And are they making the right investments to stay on top of rapidly shifting consumer expectations?
This eBook, the companion piece to our full benchmark Beyond Promotions: Reinventing Customer Engagement is an easy to read guide for the business user in RSR’s typical no-nonsense style. It’s a must read for all executives.
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