Beyond Promotions: Reinventing Retail Customer Engagement
How consumers engage with retailers has changed dramatically. The tools & touchpoints to influence customer behavior are still largely in flux. More touchpoints are being added every day — with no drop-off in the need to support all the other touchpoints. Retailers have to spread same resources across more touchpoints — just to maintain relevancy, forget about increasing it.
Are retailers keeping pace? How do THEY define customer engagement today? And are they making the right investments to stay on top of rapidly shifting consumer expectations?
Download the new report for a candid deep dive into the topic.
The 2017 Customer Engagement Report contains:
- 24 data charts
- 28 pages of analysis
- Perspectives on retailers’ top customer engagement challenges
- Retailers’ reported priorities in using customer engagement to achieve their business objectives
- Perspectives on the organizational inhibitors getting in retailers’ way
- An overview of the customer engagement technology investments retailers plan to make — short term, and long term
Stay on top of retailers’ challenges and where they are looking for help to overcome those challenges. Download the report today!
Our companion eBook, Retail Customer Engagement 2017: The eBook is an easy to read guide for the business user in RSR’s typical no-nonsense style. It’s a must read for all executives.
The report is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends, is supported by zMags.
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