The eBook: What Makes An Excellent Customer Experience?
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With competition seemingly everywhere and always just a click away, many retailers have identified that offering an excellent customer experience is the way in which they plan to differentiate their brand.
But what is an “excellent customer experience”? We asked roughly 100 retailers – and 1,000 consumers – to find out. It turns out there are a lot of breaks between their perceptions of what is – and what should be.
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