As if establishing a brand identity for merchandise – especially private label merchandise – wasn’t hard enough in “normal” times, the current age of disruption (climactic events, COVID-19, persistent and escalating supply chain disruptions, growing inflation, etc.) has put an exclamation point on the problem.

Nonetheless, the majority of retailers across all verticals have increased the percentage of private label they sell over the past five years. The question is, are retailers taking advantage of technologies that can help them improve agility and speed?

Download now to find out.