The Candid Voice in Retail Technology: Objective Insights, Pragmatic Advice

Omnichannel Store Health Assessment: Only The Strong Survive


Retailers know their stores are losing to online and big changes are needed, but they quickly get bogged down over where to start. To help them approach their stores from a truly omnichannel perspective, and get to real, actionable recommendations, we developed an assessment tool, the Store START Survey.

This report is an overview of the aggregated responses. It provides a take on where retailers’ stores stand across multiple dimensions:

  • Customer value proposition
  • Core competencies of the brand and how those are brought into the store
  • Store service model
  • Tactics focused on content, community, and commerce
  • Employees’ role in delivering on expectations in the store
  • Places to look for funding / savings to pay for store change
  • Alignment to technology investment plans
Are retailers’ stores healthy? We know they are not. But how do your stores compare? Download the report now to get START-ed.


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  • Aptos
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