Mastering The Art Of Merchandising In The Technology Age
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Gone are the days of a Merchant Prince: the customer now defines what tastes will be. That customer also wants to be satisfied across any shopping “channel” she pleases. And while these realities have fundamentally changed the dynamic of retail, most retailers’ merchandising departments have yet to catch up.
As a result, we wanted to know examine certain aspects of what merchandising can – and should – be. What role will personalization really play – particularly online? Will collaborative planning become a real thing? How much inventory is enough – and where should it be? And what about the role of Artificial Intelligence?
Read the report to find out.
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