The Candid Voice in Retail Technology: Objective Insights, Pragmatic Advice

Enabling Buy Anywhere - Get Anywhere: The Future of Cross-Channel

false

Empowered by new technologies, consumers now routinely use several channels to make a single purchasing decision. The compelling value of smart mobile technologies in particular is that they are with the consumer wherever she goes. That enables a fundamentally different shopping experience. And it means that for the first time since the barcode, retailers are challenged to think about how their operations models are constructed.

In this study, RSR sought to gain an understanding of how retailers are coping with these new challenges and the subsequent pressure to rapidly increase their cross-channel capabilities.

You must log in or register to access this content. Registration is complimentary.

Benchmarks July 15, 2011
Authors
Related Research
Privacy Policy

This website uses tracking technologies to learn how our visitors interact with our site so that we can improve our services and provide visitors with valuable content. By continuing to use this site, you are agreeing to our privacy policy.