Digital Divergence: The Future Of Digital Commerce
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This is our 6th consecutive report on eCommerce. Within, retailers steadfastly tell us that — despite the best intent — digital convergence
is still a long ways off. However, things get particularly interesting when we start to look at what form this convergence will ultimately take —
because it increasingly looks like digital convergence means different things to different types of retailers.
Digital Divergence: The Future Of Digital Commerce contains analysis of the business drivers, opportunities, and organizational constraints
surrounding retailers’ eCommerce strategies. It also offers baseline recommendations for navigating the future, particularly as retailers struggle
to maintain growth rates while keep up with evolving consumer shopping patterns.
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