Commerce Convergence: Closing the Gap Between Online and In-Store
Retail is not about channels, it’s about solving problems.
Retailers already understand that the digital realm needs to influence all consumer touchpoints, and support all aspects of the shopping journey. And they
understand that the experience they are delivering today falls far short of their desired experience. But when it comes to how to support that convergence
of digital and the full shopping journey, retailers are stuck — waiting for something better to come along than the disparate systems they have.
What will it be?
RSR Research surveyed 88 retailers to find out where they think the future of commerce is headed. Download your complimentary report to see how
your organization compares.
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