Chaos: How Retailers Are Coping And Planning In A Market Of Permanent Instability
Since April 2025, retailers have faced tremendous uncertainty. Will an environment of steep tariffs completely upend their ability to effectively source inventory? What will the effects be on how they price and promote products? How will customer demand be impacted? What about stores, the workforce, out of stocks? The list of concerns gets very long, very quickly. To further complicate matters, there is no guarantee if and/or when such a tariff-laden environment will even come to pass or even what the numbers will be.
The result is chaos. How are retailers supposed to plan in an environment when planning is virtually impossible?
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