Many retailers have tried to bridge the gap between the theoretical selling environment and the actual physical environment with visualizations of the selling space, most commonly with planograms. But these exercises have been fraught with challenges.

Today, a new generation of technologies offer a host of improvements that promise to support a digital transformation across the enterprise, maximize sales and profitability, as well as enable much greater levels of store localization (both space and assortment). 

This executive perspective piece examines those opportunities.