BOPIS & BORIS: Good Or Bad For Retailers?
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For the first time ever, the analysts at RSR research the impact of two increasingly popular cross-channel buying behaviors: buy-online/pick-up-in-store (BOPIS, also known as click-and-collect) and buy-online/return-in-store (BORIS). While the survey was performed prior to the COVID-19 pandemic’s impact outside of China, we believe it is even more relevant today.
The crisis has only accelerated the adoption of these behaviors – download now to see what we found.
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