BOPIS & BORIS: Good Or Bad For Retailers?
Username: Name: Membership: Unknown Status: Unknown Private: TRUE
For the first time ever, the analysts at RSR research the impact of two increasingly popular cross-channel buying behaviors: buy-online/pick-up-in-store (BOPIS, also known as click-and-collect) and buy-online/return-in-store (BORIS). While the survey was performed prior to the COVID-19 pandemic’s impact outside of China, we believe it is even more relevant today.
The crisis has only accelerated the adoption of these behaviors – download now to see what we found.
You must log in or register to access this content. Registration is complimentary.Login / Register