Moving from static to dynamic location intelligence in retail is important to retailers, but comes with certain risks. The rewards are better connections
with their customers – today’s holy grail. The risks, becoming creepy can be mitigated with careful thought.

This eBook, the companion piece to our full benchmark Location Analytics In Retail: Turning New Data Into New Intelligence (
www.rsrresearch.com/research/location-analytics-new-data-new-opportunities) is
an easy to read guide for the business user in RSR’s candid style.