The Candid Voice in Retail Technology: Objective Insights, Pragmatic Advice

After the Storm: Connecting with the New Online Consumer

false

Whether the economic downturn permanently changed consumer behavior or not, it did change the way that consumers shop. With more shopping trips beginning online, more price comparisons, coupon searches and an acceleration in the trend of first-time online shoppers, 2008-09 were pivotal years in online shopping behavior. Couple that with the social media explosion, and new interest in mobile shopping, and 2011 is poised to be the year that eCommerce moves from a small but sidelined piece of the retail enterprise, to central to a retailer's strategy.

In past studies, pure-play eCommerce retailers have differentiated themselves from their store-based peers by focusing on an online experience that is hard to beat. For them, that has meant pushing the boundaries of eCommerce platforms and moving to the forefront of social media integration - with a speed that is only limited by consumers' ability to absorb these innovations.

This study examines how all retailers are responding to consumers' acceleration of online shopping behaviors, as well as how online pure-plays continue to seek differentiation as more store-based retailers move online closer to the heart of their business.

You must log in or register to access this content. Registration is complimentary.

Benchmarks February 15, 2011
Authors
Related Research
Privacy Policy

This website uses tracking technologies to learn how our visitors interact with our site so that we can improve our services and provide visitors with valuable content. By continuing to use this site, you are agreeing to our privacy policy.