The Retail Store 2018: From Apocalypse To Renaissance
Retailers know that stores will be a hub of sales activity for many years to come. While eCommerce sales continue to rise, the store remains the primary contributor to retail enterprise sales. It also serves as the retailer’s tangible face to the world.
That doesn’t mean the store doesn’t need to change: it does. Stores are now fulfillment centers and shipping and return locations along with their traditional role as selling channels. This requires technology investments, not just once, like a Point of Sale refresh, but a continual honing of both the offer and the environment itself.
This begs some questions: how are retailers managing these changes? What do they see as their biggest challenges, and which technologies will help them achieve the renaissance they seek? These are the questions this report seeks to answer.
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