Each day, shoppers create enormous amounts of data about themselves, their habits, and their preferences. As a result, supply chains (if leveraged properly) can virtually “talk” to retailers, manufacturers, and shippers.

But none of that data becomes actionable if retailers and their partners can’t get that data to tell a meaningful story. This research aims to find out how well retailers – and their trading partners – are able to convert this data into insight.

Our full research report on the subject features 32 pages of in-depth analysis – this eBook features all of the key information, but with far less text in a more graphics-based format.