Social media channels offer forward-thinking retailers a true chance to engage with customers the way they live, and in return, the way they shop.
Properly executed, social media offers the opportunity to become a more personalized part of current and potential customers’ lives and build genuine
loyalty – the hallmark of Retail Winners throughout the ages.

Yet these new endeavors are not without challenge. What are the most winning social media practices being used today? Still mired by budgetary constraints,
how are the best performers overcoming internal obstacles, and what lessons can be drawn from their early misteps and successes? Just as importantly,
which tools and technologies are they budgeting for to fulfill their goals?