Mobile In Retail: The New Normal
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Are retailers and consumers finally aligned regarding the value of mobile technologies as an important component of the shopping experience?
That’s the question that this study seeks to answer. What we find, however, is that even though retailers’ acceptance of consumer mobile behaviors
has grown significantly in just one year (since our last mobile study), Mobile in Retail is rapidly becoming a Winners’
story: The best performers are already leaps and bounds ahead of their average and lagging competitors.
Download the report to learn just what they are doing differently.
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