Location Intelligence In Retail: The Value Of ‘Where’
Location-based analytics are not new, but the proliferation of data driven from mobile devices has ratcheted up the analytic possibilities tremendously. Retail respondents to this latest research believe consumers now demand a more personalized and curated shopping experience and that location-based intelligence is what’s going to help them provide this experience both outside and inside their stores.
In fact, more than 75% of survey respondents believe location intelligence will help them meet the needs of these increasingly mobile shoppers. What else do they say? Read the report to find out!
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