Newsletter Articles
There Is No Silver Bullet for Showrooming
An article posted on strategy+business (registration required) recently came to my attention. It was floating around in a pool of articles that revolved around battling showrooming, how shoppers consume social media content, and mobile’s role in the in-store experience. This article stood out because it promised to provide insight into the customer mindset around their [...]
Family Dollar’s Continuous Customer Insights
We’ve talked a lot at RSR about the growing gap between the online shopper experience and the in-store shopper experience – mainly, a warning that the online experience is starting to eclipse the store one, especially when you compare the amount of information that a shopper has at their fingertips online vs. at the shelf. [...]
The Economic Power of Women
Retail practitioners, pundits, and analysts all love to talk about the power of the consumer, and in many cases that consumer is referred to as “she”. It’s hardly surprising; in many retail verticals, women are the primary shoppers. For example, the company that I worked for (a chain drug store) knew that over 70% of [...]