Newsletter Articles
Update: JCPenney’s New Era, Phase 1
Last week I wrote about my take on Ron Johnson’s new strategy for JCPenney. I wrote the article over the weekend and it published on Tuesday, January 31. JCP’s new strategy, Phase 1 went into effect the very next day. So naturally, I was at the mall on Wednesday, checking to see how much of [...]
The ‘P’ Ron Johnson Forgot
Disclaimer. Like Ellen DeGeneres, I also worked for a JCPenney in my youth. I spent about a year in the Visual Merchandising department of the Thousand Oaks Penney’s store, supplying promotional signs to my store as well as the Ventura store and one other that I no longer remember — either Santa Barbara or Oxnard. I [...]