Newsletter Articles
Keeping Up with Mobility: A Worldwide Effort
We recently released our inaugural report on mobile in retail, Keeping Up with the Mobile Consumer. In the opening sentence, we describe consumer mobile technology as the most galvanizing force (in a positive way) we’ve ever seen in retail. In the past few weeks, we’ve had some validation to that statement: the report has spread [...]
Sneak Peak at our Brand New Mobile Report
Later this week we’ll be releasing our first-ever report focusing exclusively on mobile in retail. For the past few years, we’ve been asking mobility questions within the scope of our eCommerce, Omni-channel, and Store-based research, but we’ve never conducted a full length Mobile benchmark before. With the proliferation of mobile devices as it is, the [...]
Geotargeting’s Long Road in Retail
Over the summer, Steve Rowen and I worked on a project that entailed evaluating how retailers used localized messaging in communicating promotions to consumers. We looked across a broad continuum of communication channels – does the retailer at least leverage a closing shot in their TV advertising that lets people know the closest location? When [...]
eTail East: Google Showcases Mobile Offering Pre-Motorola Acquisition
Last week I attended the eTail East conference here in Boston. I split my time evenly between the expo floor and the conference sessions. Normally I’d spend more time in sessions to take in as much of the always-valuable content as possible (the folks at eTail do a very good job with speaker selection and [...]
Is the Virtual Closet Finally Here?
This week I was going to write about Ikeapocalypse (a phrase coined by Westword, a local weekly publication here in Denver). It was going to be about how well a retailer can survive the frenzy of a massive store opening event — specifically, the first Ikea in the Denver metro area. However, I still can’t [...]