Past RSR benchmark studies on retailers’ efforts to enable cross-channel integration in support of consumers’ digitally enabled “omni-channel ” behaviors have shown a growing understanding that the purpose of the digital channels is less about “selling stuff ” and more about creating and maintaining Brand awareness.

But “brand awareness ” is also being redefined because of the digital side of cross-channel retailing, from presenting the latest product information and offers, to acting as an always-on digital shopping assistant regardless of where and how consumers are shopping. Are retailers doing enough to enable these new shopping behaviors? How far have they come?

To answer these questions, we need your help. Please take a few minutes to answer the questions in our 2016 omni-channel strategy benchmark survey. It should take you no longer than 10 minutes to complete. In exchanges, we’ll send you a pre-release copy of the finished report.

Thanks in advance, and we really look forward to hearing from you.

Sincerely,

Nikki Baird and Brian Kilcourse, Report authors