Merchandising Today: Benchmark Report 2013
This year, in RSR's sixth annual merchandising benchmark, the new digital merchant perspective comes into sharper focus — as does a host of new challenges, opportunities, and technology enablers. Some highlights at a glance:
- The largest retailers report they're challenged to identify new ideas and innovate quickly, while facing encroachment on all sides.
- Underperforming retailers are admittedly using promotions as a lever to drive sales. The worst part is that they know these promotions further erode their brand equity.
- More than a quarter of respondents have implemented in-season demand forecasting within the past 12 months, and 37% of retailers are budgeting or planning to implement integrated assortment and space planning.
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