Research: Merchandising

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Advanced Analytics in Retail: Retailers Fixate On The Customer

March 25, 2015

Retailers are putting so much mind-share into analyzing customers’ digitally enabled shopping behaviors that many are missing other opportunities. For example, most retailers do not believe understanding the impact of their cross channel promotions is very important. Similarly, only one-half of retailers are believe that advanced analytics are extremely important in discovering unauthorized access to […]

Modern Merchandising: Managing Complexity with New Tools and Techniques

February 19, 2015

Things have changed in the world of merchandising. Driven by the ascendancy of marketing, the proliferation of product information channels, and advances in computing power, merchants can now do in minutes at the push of a button what used to take hours of writing, data entry and manual review. However, the state of this merchandising […]

Assortment and Planning: Changing Times, New Opportunities

November 12, 2014

Today, consumers’ paths to purchase begin in the digital domain, severely limiting retailers’ ability to analyze and influence purchase decisions. For consumers, it’s just shopping (redefined). For retailers it could mean a whole new go-to-market strategy, as they shift from a purely product-centric planning approach to one that puts customer shopping behaviors at the center […]

Retail Growth Strategies in 2014

November 11, 2014

Retailers are driven to grow. This is a long-standing truth. Yet it would seem certain markets are saturated, while others are emerging, and ripe for retailer expansion. So, when we embarked on this commissioned study, we were fairly certain that we’d find retailers looking those emerging markets for growth. It turns out this was not […]

The Pricing Paradox: Maximizing Margin In A Promotion-Driven Environment

April 10, 2014

Retailers have been along for a rough ride over the last seven years, and nowhere has this been reflected more strongly than in their price strategies. Between the rise of smartphones and transparency, the economic downturn, and a certain amount of promotional fever, retailers have had to assimilate a lot of change in a short […]

Merchandising Today: Benchmark Report 2013

September 19, 2013

This year, in RSR’s sixth annual merchandising benchmark, the new digital merchant perspective comes into sharper focus — as does a host of new challenges, opportunities, and technology enablers. Some highlights at a glance: The largest retailers report they’re challenged to identify new ideas and innovate quickly, while facing encroachment on all sides. Underperforming retailers are […]

Omni-Channel 2013: The Long Road to Adoption

June 11, 2013

Consumers that connect with retailers via multiple selling channels are more profitable than ones who don’t.  As a result, the industry has moved from the question “Should we sell through multiple channels?” to “How can we effectively  execute on a cross-channel strategy?” We asked retailers to share their hopes and concerns: Key Findings: Retailers are […]

Tough Love: An In-Depth Look at Retail Pricing Practices

April 8, 2013

Retailers continue to escalate the number of price changes they send to stores and other channels. Their field human resource infrastructure groans under the sheer weight of the work effort involved in keeping signage and tags up to date, but pressured by perceived consumer price sensitivity and increased competitive pressures, these price changes continue. This […]

Optimizing Assortments to Invigorate Retail: Benchmark Report 2012

August 8, 2012

This year, we see a drastic difference in the perceived value of new merchandising tools and retailers’ understanding of how they can be effectively used to improve the product mix they put in front of increasingly-empowered consumers. Key Findings Include: Most merchants place a similar value on new merchandising tools — regardless of size or sales […]

Retail Pricing in a Post-Channel World: Benchmark Report 2012

April 10, 2012

RSR Research has conducted benchmarks of retailers’ pricing strategies since 2007. During that time, we have seen retailers swing from trying to achieve Everyday Low Price (EDLP) to hyper-promotions as the bottom fell out of consumer demand, to a panicked response to consumers’ latest ability to compare prices, whether between online and store or between […]