Research: Marketing




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Retail Growth Strategies in 2014

November 11, 2014

Retailers are driven to grow. This is a long-standing truth. Yet it would seem certain markets are saturated, while others are emerging, and ripe for retailer expansion. So, when we embarked on this commissioned study, we were fairly certain that we’d find retailers looking those emerging markets for growth. It turns out this was not […]

Retail Marketing 2014: On the Digital Road

September 17, 2014

In the brave new world of omni-channel retail, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not. In this report, we focus specifically on digital marketing capabilities. We want to understand how well retail marketing organizations, whether independent digital […]

The Pricing Paradox: Maximizing Margin In A Promotion-Driven Environment

April 10, 2014

Retailers have been along for a rough ride over the last seven years, and nowhere has this been reflected more strongly than in their price strategies. Between the rise of smartphones and transparency, the economic downturn, and a certain amount of promotional fever, retailers have had to assimilate a lot of change in a short […]

Mobile In Retail: Reality Sets In

February 25, 2014

Thanks to their love of smart mobile devices, consumers have shaken retail to its foundations. With brand new digital paths-to-purchase, times have truly changed, and retailers are absorbing what that change means to their businesses. In this, our 3rd annual benchmark on the state of Mobile in Retail, we wanted to find out exactly how […]

Retail Marketing 2013: Organizational Drift

August 27, 2013

Retail marketing has received a tremendous amount of attention over the last 18 months. It has gone from its own department doing its own thing — down to its own technology purchases — to the center of attention in an enterprise-wide omni-channel transformation. Big, rapid changes mean lots of new challenges, and this year’s benchmark report shows […]

Omni-Channel 2013: The Long Road to Adoption

June 11, 2013

Consumers that connect with retailers via multiple selling channels are more profitable than ones who don’t.  As a result, the industry has moved from the question “Should we sell through multiple channels?” to “How can we effectively  execute on a cross-channel strategy?” We asked retailers to share their hopes and concerns: Key Findings: Retailers are […]

The Impact of Mobile in Retail

January 10, 2013

While consumers adopt mobile technologies at a breakneck pace, retailers tell us that mobile’s primary ability is to enhance the overall value of the brand. This is a new development for 2012, and is highly encouraging news. What is problematic, however, is that much of what retailers share in the following pages of this report […]

Retail Business Intelligence: A Work in Progress

October 11, 2012

The rapid shifts in consumer behavior and the proliferation of new channels that are forcing retailers to cope with new data sources, new ways of looking at analytics and new analytics capabilities — combined with new form factors like tablets and smart phones — are upending the well-established discipline of Business Intelligence in retail. The report is […]

Marketing in Retail: Making the Case for the CMO

September 5, 2012

The retail marketing leader currently seems halfway through a transition — reporting in the right place, but without the span of control or influence that will help that leader succeed as retail enterprises transform themselves into customer-centric organizations. And that serves as the primary theme we found in our 2012 benchmark on the state of marketing […]

eCommerce 2012: Back to the Future

January 26, 2012

While virtually all retailers expect more revenue to ultimately come from the online channel than ever before, they are more challenged than ever to keep up with evolving consumer behavior. Never before has an exciting online shopping experience that understands the customer’s lifestyle – and how the brand and products can engage and suit that lifestyle […]