Research: Digital Channels




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Pricing 2016: Life Becomes Unmanageable

April 28, 2016

RSR has been benchmarking retailer pricing for nine years. Back in 2012, we began expressing serious concerns about both strategies and tactics, but retailers seemed convinced they could win the race to the bottom on price − or at least, by participating in the race, they could stay in the game. Fast forward to 2016, and […]

Digital Divergence: The Future of Digital Commerce

February 11, 2016

This is our 6th consecutive report on eCommerce. Within, retailers steadfastly tell us that — despite the best intent — digital convergence is still a long ways off. However, things get particularly interesting when we start to look at what form this convergence will ultimately take — because it increasingly looks like digital convergence means different things to […]

Home Delivery: Retailers’ Brave New World

November 10, 2015

Home delivery, long a dormant and specialized activity for retailers selling large durable goods like furniture and appliances, is experiencing a renaissance, driven increasingly by consumers’ expectations for a seamless cross-channel experience. They are rapidly becoming accustomed to receiving packages at their door, and are more and more aware that retailers with stores have an […]

Omni-Channel 2015: Taking Time, Money, Commitment And Technology

September 23, 2015

It’s amazing how quickly cross-channel consistency has gone from profit boon to table stakes. While most retailers accept that consumers’ paths-to-purchase are influenced by digital channels, they find it incredibly hard to keep up with those shoppers. Customer visibility across channels is considered the most important enabler and the hardest goal to achieve. Finally, even […]

Pricing 2015: Learning to Live in a Dynamic, Promotional World

June 17, 2015

When it comes to pricing, retailers stand at the intersection of many crossroads. They believe their promotions are effective, even though they don’t have a lot of measures in place to track promotional effectiveness. They feel increased competitive pressures, but have yet to take the steps they need to use competitive price intelligence with any […]

Mobile Retail Finds New Purpose

January 28, 2015

It’s difficult to fathom how quickly retail is changing as a result of smart mobile devices. It is no secret that retailers are no longer in control, and the question has quickly become, “What can we do to get back in the game?” The good news is that retailers know their best chance right now […]

eCommerce in Context: Coping With Maturity

December 17, 2014

Retail eCommerce is moving into a new phase: out of the high-growth races of the Internet’s early days to managing eCommerce in the context of the total shopping experience. But managing that transition is not easy, as both Retail Winners and their lagging peers prove. Download RSR’s latest report, eCommerce in Context: Coping With Maturity, […]

Retail Marketing 2014: On the Digital Road

September 17, 2014

In the brave new world of omni-channel retail, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not. In this report, we focus specifically on digital marketing capabilities. We want to understand how well retail marketing organizations, whether independent digital […]

Omni-Channel Retail 2014: Double Trouble

August 12, 2014

Consumers now expect to begin and end their shopping experience in the digital domain, or augment their store experience with digital mobile.  It’s no longer an option.  It’s a requirement. Retailers who don’t offer a seamless experience that traverses the digital and physical domains are at a disadvantage. For consumers, it’s just shopping, redefined. RSR’s […]

Mobile In Retail: Reality Sets In

February 25, 2014

Thanks to their love of smart mobile devices, consumers have shaken retail to its foundations. With brand new digital paths-to-purchase, times have truly changed, and retailers are absorbing what that change means to their businesses. In this, our 3rd annual benchmark on the state of Mobile in Retail, we wanted to find out exactly how […]