Research: Digital Channels




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eCommerce in Context: Coping With Maturity

December 17, 2014

Retail eCommerce is moving into a new phase: out of the high-growth races of the Internet’s early days to managing eCommerce in the context of the total shopping experience. But managing that transition is not easy, as both Retail Winners and their lagging peers prove. Download RSR’s latest report, eCommerce in Context: Coping With Maturity, […]

Retail Marketing 2014: On the Digital Road

September 17, 2014

In the brave new world of omni-channel retail, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not. In this report, we focus specifically on digital marketing capabilities. We want to understand how well retail marketing organizations, whether independent digital […]

Omni-Channel Retail 2014: Double Trouble

August 12, 2014

Consumers now expect to begin and end their shopping experience in the digital domain, or augment their store experience with digital mobile.  It’s no longer an option.  It’s a requirement. Retailers who don’t offer a seamless experience that traverses the digital and physical domains are at a disadvantage. For consumers, it’s just shopping, redefined. RSR’s […]

Mobile In Retail: Reality Sets In

February 25, 2014

Thanks to their love of smart mobile devices, consumers have shaken retail to its foundations. With brand new digital paths-to-purchase, times have truly changed, and retailers are absorbing what that change means to their businesses. In this, our 3rd annual benchmark on the state of Mobile in Retail, we wanted to find out exactly how […]

The Great Leveler: eCommerce’s Next Move

November 13, 2013

In this year’s annual eCommerce benchmark, we found fascinating similarities between the largest and smallest retailers, all of whom are challenged by Amazon.com’s continued march across the digital landscape. The sharpest differences were actually found between under- and over-performing retailers, whom RSR call Laggards and Retail Winners, respectively. Highlights at a glance: Laggards are focused […]

Retail Marketing 2013: Organizational Drift

August 27, 2013

Retail marketing has received a tremendous amount of attention over the last 18 months. It has gone from its own department doing its own thing — down to its own technology purchases — to the center of attention in an enterprise-wide omni-channel transformation. Big, rapid changes mean lots of new challenges, and this year’s benchmark report shows […]

Omni-Channel 2013: The Long Road to Adoption

June 11, 2013

Consumers that connect with retailers via multiple selling channels are more profitable than ones who don’t.  As a result, the industry has moved from the question “Should we sell through multiple channels?” to “How can we effectively  execute on a cross-channel strategy?” We asked retailers to share their hopes and concerns: Key Findings: Retailers are […]

The Multi-Channel Retailer’s Reality in a Post-Amazon World: Benchmark Report 2012

November 14, 2012

Customers have become channel agnostic, and as a result, retailers know they must be as well. But this year, the challenges typically associated with operating a successful eChannel — all are overcome by cross-channel coordination and inventory deployment. Key Findings Include: 50% of those with top-performing sales (Retail Winners) are operating more than 4 brands or […]

Marketing in Retail: Making the Case for the CMO

September 5, 2012

The retail marketing leader currently seems halfway through a transition — reporting in the right place, but without the span of control or influence that will help that leader succeed as retail enterprises transform themselves into customer-centric organizations. And that serves as the primary theme we found in our 2012 benchmark on the state of marketing […]

Omni-Channel 2012: Cross-Channel Comes of Age

June 12, 2012

When RSR first started conducting cross-channel benchmarks, our going-in thesis involved testing whether retailers thought multi-channel retailing was an important priority. At the time, not all of them did. Today, we find ourselves at a new inflection point — no longer is the discussion about whether cross-channel is important. Instead, whether they view it as strategic or not, […]