Research: Paula Rosenblum




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Pricing 2015: Learning to Live in a Dynamic, Promotional World

June 17, 2015

When it comes to pricing, retailers stand at the intersection of many crossroads. They believe their promotions are effective, even though they don’t have a lot of measures in place to track promotional effectiveness. They feel increased competitive pressures, but have yet to take the steps they need to use competitive price intelligence with any […]

Advanced Analytics in Retail: Retailers Fixate On The Customer

March 25, 2015

Retailers are putting so much mind-share into analyzing customers’ digitally enabled shopping behaviors that many are missing other opportunities. For example, most retailers do not believe understanding the impact of their cross channel promotions is very important. Similarly, only one-half of retailers are believe that advanced analytics are extremely important in discovering unauthorized access to […]

Modern Merchandising: Managing Complexity with New Tools and Techniques

February 19, 2015

Things have changed in the world of merchandising. Driven by the ascendancy of marketing, the proliferation of product information channels, and advances in computing power, merchants can now do in minutes at the push of a button what used to take hours of writing, data entry and manual review. However, the state of this merchandising […]

Mobile Retail Finds New Purpose

January 28, 2015

It’s difficult to fathom how quickly retail is changing as a result of smart mobile devices. It is no secret that retailers are no longer in control, and the question has quickly become, “What can we do to get back in the game?” The good news is that retailers know their best chance right now […]

eCommerce in Context: Coping With Maturity

December 17, 2014

Retail eCommerce is moving into a new phase: out of the high-growth races of the Internet’s early days to managing eCommerce in the context of the total shopping experience. But managing that transition is not easy, as both Retail Winners and their lagging peers prove. Download RSR’s latest report, eCommerce in Context: Coping With Maturity, […]

Retail Growth Strategies in 2014

November 11, 2014

Retailers are driven to grow. This is a long-standing truth. Yet it would seem certain markets are saturated, while others are emerging, and ripe for retailer expansion. So, when we embarked on this commissioned study, we were fairly certain that we’d find retailers looking those emerging markets for growth. It turns out this was not […]

The State of Home Delivery 2014: Issues and Answers

September 18, 2014

Consumers are placing new, omni-channel driven demands on the retail ecosystem for faster deliveries, with tighter delivery time windows and value added services. Those same shoppers have many more buying choices than ever before, and will not hesitate to switch if they are dissatisfied in any way with proposed delivery options. To find out what […]

Retail Marketing 2014: On the Digital Road

September 17, 2014

In the brave new world of omni-channel retail, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not. In this report, we focus specifically on digital marketing capabilities. We want to understand how well retail marketing organizations, whether independent digital […]

What’s In Store for Stores? Benchmark Report 2014

June 19, 2014

In the midst of retail’s Reset Moment, retailers are finally starting to funnel technology back into their stores. So far, the safe bets are associated with labor productivity and shopper satisfaction surveys. However, if the store is to once more become a relevant stop in the shopping experience, they have a long ways yet to […]

The Pricing Paradox: Maximizing Margin In A Promotion-Driven Environment

April 10, 2014

Retailers have been along for a rough ride over the last seven years, and nowhere has this been reflected more strongly than in their price strategies. Between the rise of smartphones and transparency, the economic downturn, and a certain amount of promotional fever, retailers have had to assimilate a lot of change in a short […]