Research: Nikki Baird




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The State of Home Delivery 2014: Issues and Answers

September 18, 2014

Consumers are placing new, omni-channel driven demands on the retail ecosystem for faster deliveries, with tighter delivery time windows and value added services. Those same shoppers have many more buying choices than ever before, and will not hesitate to switch if they are dissatisfied in any way with proposed delivery options. To find out what […]

Retail Marketing 2014: On the Digital Road

September 17, 2014

In the brave new world of omni-channel retail, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not. In this report, we focus specifically on digital marketing capabilities. We want to understand how well retail marketing organizations, whether independent digital […]

Omni-Channel Retail 2014: Double Trouble

August 12, 2014

Consumers now expect to begin and end their shopping experience in the digital domain, or augment their store experience with digital mobile.  It’s no longer an option.  It’s a requirement. Retailers who don’t offer a seamless experience that traverses the digital and physical domains are at a disadvantage. For consumers, it’s just shopping, redefined. RSR’s […]

Supply Chain Execution 2014: Making Omni-Channel Profitable

December 11, 2013

The retail supply chain as it currently exists was designed to support a cost structure and a business model that is rapidly becoming obsolete: a store-only model. Given the supply chain’s relative isolation from omni-channel transformation to date, are retailers aware of the pressure that is building? Do they have a plan to address it? […]

Retail Marketing 2013: Organizational Drift

August 27, 2013

Retail marketing has received a tremendous amount of attention over the last 18 months. It has gone from its own department doing its own thing — down to its own technology purchases — to the center of attention in an enterprise-wide omni-channel transformation. Big, rapid changes mean lots of new challenges, and this year’s benchmark report shows […]

The Relevant Store in the Digital Age: Benchmark 2013

May 8, 2013

As stores try to find their way in a brand new digital world, we asked retailers to candidly share their experiences. Key Findings Retail Winners see stores helping to compete with the online experience and are less likely to think future growth will only come from digital channels. They expect they can reverse the erosion […]

Tough Love: An In-Depth Look at Retail Pricing Practices

April 8, 2013

Retailers continue to escalate the number of price changes they send to stores and other channels. Their field human resource infrastructure groans under the sheer weight of the work effort involved in keeping signage and tags up to date, but pressured by perceived consumer price sensitivity and increased competitive pressures, these price changes continue. This […]

Retail Payments: When the Future Becomes Now

March 6, 2013

In three years’ time, retailers expect mobile and digital payments to catapult from almost nothing to a major piece of their payments environment. But they aren’t looking to their traditional payment partners to lead them through this maze of payments change — they expect consumer-focused technology companies to take charge. Why would retailers look in this […]

Retail Business Intelligence: A Work in Progress

October 11, 2012

The rapid shifts in consumer behavior and the proliferation of new channels that are forcing retailers to cope with new data sources, new ways of looking at analytics and new analytics capabilities — combined with new form factors like tablets and smart phones — are upending the well-established discipline of Business Intelligence in retail. The report is […]

Marketing in Retail: Making the Case for the CMO

September 5, 2012

The retail marketing leader currently seems halfway through a transition — reporting in the right place, but without the span of control or influence that will help that leader succeed as retail enterprises transform themselves into customer-centric organizations. And that serves as the primary theme we found in our 2012 benchmark on the state of marketing […]