Research: Nikki Baird




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Omni-Channel Retail 2014: Double Trouble

August 12, 2014

Consumers now expect to begin and end their shopping experience in the digital domain, or augment their store experience with digital mobile.  It’s no longer an option.  It’s a requirement. Retailers who don’t offer a seamless experience that traverses the digital and physical domains are at a disadvantage. For consumers, it’s just shopping, redefined. RSR’s […]

Supply Chain Execution 2014: Making Omni-Channel Profitable

December 11, 2013

The retail supply chain as it currently exists was designed to support a cost structure and a business model that is rapidly becoming obsolete: a store-only model. Given the supply chain’s relative isolation from omni-channel transformation to date, are retailers aware of the pressure that is building? Do they have a plan to address it? […]

Retail Marketing 2013: Organizational Drift

August 27, 2013

Retail marketing has received a tremendous amount of attention over the last 18 months. It has gone from its own department doing its own thing — down to its own technology purchases — to the center of attention in an enterprise-wide omni-channel transformation. Big, rapid changes mean lots of new challenges, and this year’s benchmark report shows […]

The Relevant Store in the Digital Age: Benchmark 2013

May 8, 2013

As stores try to find their way in a brand new digital world, we asked retailers to candidly share their experiences. Key Findings Retail Winners see stores helping to compete with the online experience and are less likely to think future growth will only come from digital channels. They expect they can reverse the erosion […]

Tough Love: An In-Depth Look at Retail Pricing Practices

April 8, 2013

Retailers continue to escalate the number of price changes they send to stores and other channels. Their field human resource infrastructure groans under the sheer weight of the work effort involved in keeping signage and tags up to date, but pressured by perceived consumer price sensitivity and increased competitive pressures, these price changes continue. This […]

Retail Payments: When the Future Becomes Now

March 6, 2013

In three years’ time, retailers expect mobile and digital payments to catapult from almost nothing to a major piece of their payments environment. But they aren’t looking to their traditional payment partners to lead them through this maze of payments change — they expect consumer-focused technology companies to take charge. Why would retailers look in this […]

Retail Business Intelligence: A Work in Progress

October 11, 2012

The rapid shifts in consumer behavior and the proliferation of new channels that are forcing retailers to cope with new data sources, new ways of looking at analytics and new analytics capabilities — combined with new form factors like tablets and smart phones — are upending the well-established discipline of Business Intelligence in retail. The report is […]

Marketing in Retail: Making the Case for the CMO

September 5, 2012

The retail marketing leader currently seems halfway through a transition — reporting in the right place, but without the span of control or influence that will help that leader succeed as retail enterprises transform themselves into customer-centric organizations. And that serves as the primary theme we found in our 2012 benchmark on the state of marketing […]

Executing on the Promise: Retail Fulfillment 2012

July 11, 2012

In this report, we find the retail world at a decision point. Retailers have managed to isolate their supply chains from cross-channel impacts, but the volume has now grown to the point where it can no longer be ignored. But even more so than the conflicts that arose between eCommerce and stores, we find that […]

Omni-Channel 2012: Cross-Channel Comes of Age

June 12, 2012

When RSR first started conducting cross-channel benchmarks, our going-in thesis involved testing whether retailers thought multi-channel retailing was an important priority. At the time, not all of them did. Today, we find ourselves at a new inflection point — no longer is the discussion about whether cross-channel is important. Instead, whether they view it as strategic or not, […]