Research: Brian Kilcourse

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Omni-Channel 2015: Taking Time, Money, Commitment And Technology

September 23, 2015

It’s amazing how quickly cross-channel consistency has gone from profit boon to table stakes. While most retailers accept that consumers’ paths-to-purchase are influenced by digital channels, they find it incredibly hard to keep up with those shoppers. Customer visibility across channels is considered the most important enabler and the hardest goal to achieve. Finally, even […]

Commerce Convergence: Closing the Gap Between Online and In-Store

May 29, 2015

Retail is not about channels, it’s about solving problems. Retailers already understand that the digital realm needs to influence all consumer touchpoints, and support all aspects of the shopping journey. And they understand that the experience they are delivering today falls far short of their desired experience. But when it comes to how to support […]

Retail Payments: Consumer Control and the Need for Speed

April 23, 2015

When it comes to payments, times are changing. Fast. Retailers find themselves in an uncertain world, with little certainty on the horizon: after a few rough years of data breaches, theft, and fraud, retailers are already feeling pretty beat up. But despite a resulting emphasis on data security and privacy, retailers find they have no […]

Advanced Analytics in Retail: Retailers Fixate On The Customer

March 25, 2015

Retailers are putting so much mind-share into analyzing customers’ digitally enabled shopping behaviors that many are missing other opportunities. For example, most retailers do not believe understanding the impact of their cross channel promotions is very important. Similarly, only one-half of retailers are believe that advanced analytics are extremely important in discovering unauthorized access to […]

eCommerce in Context: Coping With Maturity

December 17, 2014

Retail eCommerce is moving into a new phase: out of the high-growth races of the Internet’s early days to managing eCommerce in the context of the total shopping experience. But managing that transition is not easy, as both Retail Winners and their lagging peers prove. Download RSR’s latest report, eCommerce in Context: Coping With Maturity, […]

Assortment and Planning: Changing Times, New Opportunities

November 12, 2014

Today, consumers’ paths to purchase begin in the digital domain, severely limiting retailers’ ability to analyze and influence purchase decisions. For consumers, it’s just shopping (redefined). For retailers it could mean a whole new go-to-market strategy, as they shift from a purely product-centric planning approach to one that puts customer shopping behaviors at the center […]

Retail Growth Strategies in 2014

November 11, 2014

Retailers are driven to grow. This is a long-standing truth. Yet it would seem certain markets are saturated, while others are emerging, and ripe for retailer expansion. So, when we embarked on this commissioned study, we were fairly certain that we’d find retailers looking those emerging markets for growth. It turns out this was not […]

Omni-Channel Retail 2014: Double Trouble

August 12, 2014

Consumers now expect to begin and end their shopping experience in the digital domain, or augment their store experience with digital mobile.  It’s no longer an option.  It’s a requirement. Retailers who don’t offer a seamless experience that traverses the digital and physical domains are at a disadvantage. For consumers, it’s just shopping, redefined. RSR’s […]

Retail Supply Chain Strategy: The Next Big Thing

May 30, 2014

As consumers gain power, not only do they start shopping in more complex ways, they expect retailers to be able to fulfill their increasingly complex demands quickly — and without issue. As a result, the next generation supply chain is truly the next big thing for retail. The problem is, as this report discovers, retailers are just […]

The Pricing Paradox: Maximizing Margin In A Promotion-Driven Environment

April 10, 2014

Retailers have been along for a rough ride over the last seven years, and nowhere has this been reflected more strongly than in their price strategies. Between the rise of smartphones and transparency, the economic downturn, and a certain amount of promotional fever, retailers have had to assimilate a lot of change in a short […]