Research: Brian Kilcourse




» See Related Newsletter Articles

eCommerce in Context: Coping With Maturity

December 17, 2014

Retail eCommerce is moving into a new phase: out of the high-growth races of the Internet’s early days to managing eCommerce in the context of the total shopping experience. But managing that transition is not easy, as both Retail Winners and their lagging peers prove. Download RSR’s latest report, eCommerce in Context: Coping With Maturity, […]

Assortment and Planning: Changing Times, New Opportunities

November 12, 2014

Today, consumers’ paths to purchase begin in the digital domain, severely limiting retailers’ ability to analyze and influence purchase decisions. For consumers, it’s just shopping (redefined). For retailers it could mean a whole new go-to-market strategy, as they shift from a purely product-centric planning approach to one that puts customer shopping behaviors at the center […]

Retail Growth Strategies in 2014

November 11, 2014

Retailers are driven to grow. This is a long-standing truth. Yet it would seem certain markets are saturated, while others are emerging, and ripe for retailer expansion. So, when we embarked on this commissioned study, we were fairly certain that we’d find retailers looking those emerging markets for growth. It turns out this was not […]

Omni-Channel Retail 2014: Double Trouble

August 12, 2014

Consumers now expect to begin and end their shopping experience in the digital domain, or augment their store experience with digital mobile.  It’s no longer an option.  It’s a requirement. Retailers who don’t offer a seamless experience that traverses the digital and physical domains are at a disadvantage. For consumers, it’s just shopping, redefined. RSR’s […]

Retail Supply Chain Strategy: The Next Big Thing

May 30, 2014

As consumers gain power, not only do they start shopping in more complex ways, they expect retailers to be able to fulfill their increasingly complex demands quickly — and without issue. As a result, the next generation supply chain is truly the next big thing for retail. The problem is, as this report discovers, retailers are just […]

The Pricing Paradox: Maximizing Margin In A Promotion-Driven Environment

April 10, 2014

Retailers have been along for a rough ride over the last seven years, and nowhere has this been reflected more strongly than in their price strategies. Between the rise of smartphones and transparency, the economic downturn, and a certain amount of promotional fever, retailers have had to assimilate a lot of change in a short […]

Mobile In Retail: Reality Sets In

February 25, 2014

Thanks to their love of smart mobile devices, consumers have shaken retail to its foundations. With brand new digital paths-to-purchase, times have truly changed, and retailers are absorbing what that change means to their businesses. In this, our 3rd annual benchmark on the state of Mobile in Retail, we wanted to find out exactly how […]

Retail Analytics Moves To The Frontline: Benchmark 2014

January 8, 2014

RSR’s latest study on BI & Analytics in Retail shows those retailers that understand the strategic importance of new data about the customer experience are already becoming the next generation of Retail Winners. Some highlights from the study: The ability to plan and execute more effectively has supplanted reporting results as the most important use […]

Supply Chain Execution 2014: Making Omni-Channel Profitable

December 11, 2013

The retail supply chain as it currently exists was designed to support a cost structure and a business model that is rapidly becoming obsolete: a store-only model. Given the supply chain’s relative isolation from omni-channel transformation to date, are retailers aware of the pressure that is building? Do they have a plan to address it? […]

Omni-Channel 2013: The Long Road to Adoption

June 11, 2013

Consumers that connect with retailers via multiple selling channels are more profitable than ones who don’t.  As a result, the industry has moved from the question “Should we sell through multiple channels?” to “How can we effectively  execute on a cross-channel strategy?” We asked retailers to share their hopes and concerns: Key Findings: Retailers are […]