Research: Brian Kilcourse




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Retail Supply Chain Strategy: The Next Big Thing

May 30, 2014

As consumers gain power, not only do they start shopping in more complex ways, they expect retailers to be able to fulfill their increasingly complex demands quickly — and without issue. As a result, the next generation supply chain is truly the next big thing for retail. The problem is, as this report discovers, retailers are just […]

The Pricing Paradox: Maximizing Margin In A Promotion-Driven Environment

April 10, 2014

Retailers have been along for a rough ride over the last seven years, and nowhere has this been reflected more strongly than in their price strategies. Between the rise of smartphones and transparency, the economic downturn, and a certain amount of promotional fever, retailers have had to assimilate a lot of change in a short […]

Mobile In Retail: Reality Sets In

February 25, 2014

Thanks to their love of smart mobile devices, consumers have shaken retail to its foundations. With brand new digital paths-to-purchase, times have truly changed, and retailers are absorbing what that change means to their businesses. In this, our 3rd annual benchmark on the state of Mobile in Retail, we wanted to find out exactly how […]

Retail Analytics Moves To The Frontline: Benchmark 2014

January 8, 2014

RSR’s latest study on BI & Analytics in Retail shows those retailers that understand the strategic importance of new data about the customer experience are already becoming the next generation of Retail Winners. Some highlights from the study: The ability to plan and execute more effectively has supplanted reporting results as the most important use […]

Supply Chain Execution 2014: Making Omni-Channel Profitable

December 11, 2013

The retail supply chain as it currently exists was designed to support a cost structure and a business model that is rapidly becoming obsolete: a store-only model. Given the supply chain’s relative isolation from omni-channel transformation to date, are retailers aware of the pressure that is building? Do they have a plan to address it? […]

Omni-Channel 2013: The Long Road to Adoption

June 11, 2013

Consumers that connect with retailers via multiple selling channels are more profitable than ones who don’t.  As a result, the industry has moved from the question “Should we sell through multiple channels?” to “How can we effectively  execute on a cross-channel strategy?” We asked retailers to share their hopes and concerns: Key Findings: Retailers are […]

Retail Payments: When the Future Becomes Now

March 6, 2013

In three years’ time, retailers expect mobile and digital payments to catapult from almost nothing to a major piece of their payments environment. But they aren’t looking to their traditional payment partners to lead them through this maze of payments change — they expect consumer-focused technology companies to take charge. Why would retailers look in this […]

The Impact of Mobile in Retail

January 10, 2013

While consumers adopt mobile technologies at a breakneck pace, retailers tell us that mobile’s primary ability is to enhance the overall value of the brand. This is a new development for 2012, and is highly encouraging news. What is problematic, however, is that much of what retailers share in the following pages of this report […]

WFM 2013: The Store Employee in the Customer Age

December 12, 2012

Aside from the instant gratification that comes from taking a product home after a purchase, it’s the store employee that can make the difference to the in-store experience. Most retailers agree, But most have only just tapped the surface of employee education and empowerment. A strong argument for workforce management disciplines and technology- especially for […]

Marketing in Retail: Making the Case for the CMO

September 5, 2012

The retail marketing leader currently seems halfway through a transition — reporting in the right place, but without the span of control or influence that will help that leader succeed as retail enterprises transform themselves into customer-centric organizations. And that serves as the primary theme we found in our 2012 benchmark on the state of marketing […]