Research: Brian Kilcourse




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How Application Performance Is Mission-Critical To Win In Retail

April 8, 2016

A successful digital selling environment doesn’t come about by accident. It’s the outcome of good design, and constant monitoring to ensure performance and content are up to date and adequate. The reliability and scalability of the digital channel offering is as integral to its value as feature and function. The good news is that application […]

Mobile In Retail: The New Normal

March 31, 2016

Are retailers and consumers finally aligned regarding the value of mobile technologies as an important component of the shopping experience? That’s the question that this study seeks to answer. What we find, however, is that even though retailers’ acceptance of consumer mobile behaviors has grown significantly in just one year (since our last mobile study), […]

Technology’s Role in Retail Innovation and Growth

January 6, 2016

Retail historically has not been an industry focused on technology’s role in driving innovation or growth. In fact, it is fair to say that retail as an industry has taken on the laggard’s role of avoiding technology investments for as long as possible. But as consumer technology has exploded in the marketplace, those lagging retailers […]

Retail Supply Chain Execution: New Requirements To Meet New Demand

October 16, 2015

Shoppers don’t care about channels anymore. And retailers admit they have to rethink their supply chain strategies from the ground up as a result. In this newest benchmark report, we find some stark differences in how the best retailers’ strategies already differ from those of their competitors. While average and lagging retailers are distracted by such […]

Omni-Channel 2015: Taking Time, Money, Commitment And Technology

September 23, 2015

It’s amazing how quickly cross-channel consistency has gone from profit boon to table stakes. While most retailers accept that consumers’ paths-to-purchase are influenced by digital channels, they find it incredibly hard to keep up with those shoppers. Customer visibility across channels is considered the most important enabler and the hardest goal to achieve. Finally, even […]

Commerce Convergence: Closing the Gap Between Online and In-Store

May 29, 2015

Retail is not about channels, it’s about solving problems. Retailers already understand that the digital realm needs to influence all consumer touchpoints, and support all aspects of the shopping journey. And they understand that the experience they are delivering today falls far short of their desired experience. But when it comes to how to support […]

Retail Payments: Consumer Control and the Need for Speed

April 23, 2015

When it comes to payments, times are changing. Fast. Retailers find themselves in an uncertain world, with little certainty on the horizon: after a few rough years of data breaches, theft, and fraud, retailers are already feeling pretty beat up. But despite a resulting emphasis on data security and privacy, retailers find they have no […]

Advanced Analytics in Retail: Retailers Fixate On The Customer

March 25, 2015

Retailers are putting so much mind-share into analyzing customers’ digitally enabled shopping behaviors that many are missing other opportunities. For example, most retailers do not believe understanding the impact of their cross channel promotions is very important. Similarly, only one-half of retailers are believe that advanced analytics are extremely important in discovering unauthorized access to […]

eCommerce in Context: Coping With Maturity

December 17, 2014

Retail eCommerce is moving into a new phase: out of the high-growth races of the Internet’s early days to managing eCommerce in the context of the total shopping experience. But managing that transition is not easy, as both Retail Winners and their lagging peers prove. Download RSR’s latest report, eCommerce in Context: Coping With Maturity, […]

Assortment and Planning: Changing Times, New Opportunities

November 12, 2014

Today, consumers’ paths to purchase begin in the digital domain, severely limiting retailers’ ability to analyze and influence purchase decisions. For consumers, it’s just shopping (redefined). For retailers it could mean a whole new go-to-market strategy, as they shift from a purely product-centric planning approach to one that puts customer shopping behaviors at the center […]