Newsletter Articles: Nikki Baird

Lucky Magazine and BeachMint: The Collision of Content and Commerce

August 19, 2014

My colleague Paula Rosenblum and I have been watching the exodus of content creators from magazines with great interest, primarily because those exits have led straight to the doors of retailers. Retailers and brands, looking to create a more content-driven approach to the market, have been snatching up editorial staff and using them to beef […]

Gambling With Gifts

August 11, 2014

Steve Rowen and I are about to kick off another year of evaluating e-gift card buying and receiving experiences, our third time doing so. It’s a fascinating project for two big reasons. One, there seems to be a lot of convergence going on between gift cards, loyalty programs, and mobile wallets. I mean, if you’re […]

Paranoid: Another Way to Look at Privacy

August 5, 2014

In two weeks I’ll be participating on a panel at MobileConnect on consumer privacy. I confess, a little teensy bit of wind has been taken out of the sails by Apple’s decision to start making MAC addresses much harder to track in the future, but there are still plenty of things to consider, worry about, […]

Living on Planet Z

July 29, 2014

Last week I fielded a question from a reporter about Generation Z (defined as anyone born before 1995). I’m not a demographer, but I do happen to know quite a few Gen Zers, as the parent of two myself (soon-to-be 13 – Corbin, and 10 – Harper), and also as an active volunteer at my […]

Sympathy for the (Discount) Devil

July 15, 2014

We hear the same thing over and over in our surveys: retailers’ business strategies are confounded by consumers’ continued price sensitivity. As much as retailers profess that they would love to ditch a constant downward spiral of promotions and deals in favor of more rational prices and competition based on products, quality, and service, they […]

The Future of Stores: 3 Big Take-Aways

July 1, 2014

Last week I attended Future Stores in Seattle. The topic, obviously, was the future of retail stores. There was a blizzard of content – 20 minute rounds of presenters followed by slightly longer panel sessions, followed by roundtable discussions at the end of each day. It would take me pages and pages to report out […]

Why Retailers Should Like Video More Than I Do

June 24, 2014

At the Internet Retail Conference and Expo (IRCE), I had the opportunity to present on the topic of video and how retailers are using it to create richer experiences. At first, I wasn’t too excited about the topic. I’m not a video person. If you give me the option of watching a video or reading […]

What Is Old Is New Again: GT Nexus Bridges

June 10, 2014

Supply chain visibility. A noble goal. One that I have been involved in pursuing in some way or another in retail since 1994, when I landed a job that involved haranguing buyers about keeping on top of their back orders and cancellation dates. RSR has tracked retailers’ progress against achieving supply chain visibility goals since […]

One Thing It Means To Be a Digital Native

June 3, 2014

Last week I volunteered at my son’s school to hold mock interviews for high school sophomores (my son is a 6th grader, so I don’t have to worry about this for him quite yet). But it’s a STEM school – with a focus on science, technology, engineering, and math. And the kids who go there […]

Flipping the Perspective on In-Store Technology

May 20, 2014

Last week I attended Retail Connections in Dallas. The morning was devoted to speakers sharing their views (mine on the future of the store), but the afternoon was devoted to conversation and an exchange of ideas. And a strong exchange it was. During that session, one executive shared a perspective on in-store technology that caught […]

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