Newsletter Articles: Nikki Baird

The Customer Privacy Paradox

April 22, 2014

Last week my week began with a very provocative theory put out by a vendor. The theory goes like this: the NSA and Edward Snowden have made consumers hyper-aware that nearly everyone is collecting data about them in some form or another. And the Target breach has made them both angry and somewhat resigned to […]

Demandware Exchange: Go Big or Go Home

April 15, 2014

Last week was my first time attending Demandware Exchange, and probably not coincidentally, I picked a good time. The company had a lot of announcements to make, and many were things I typically get very interested in. So first, if you’re still thinking of Demandware as the little eCommerce company that tends to run the […]

Why Dropship is Not (Yet) Strategic in Retail

April 8, 2014

Last week I was asked about dropship, specifically, why it isn’t enjoying a high level of adoption among retailers. To be able to answer that question requires digging a little deeper into dropship’s context. First, a definition: dropship is when a retailer appears to carry an assortment of merchandise, but never actually takes possession of […]

Who Owns the Customer Experience in Retail?

March 25, 2014

I had the opportunity to present to a technology company’s advisory board, a table full of eight or nine different retailers, representing the full breadth of retail verticals and sizes. I ran through the current state of omni-channel, expecting to breeze through the first few and delve deeper into topics like the future of the […]

Promotion Addictions

March 18, 2014

Last week I gave a webinar to a group of financial advisors and investor types on the transition to digital coupons, and I also spent a few minutes on the phone with a grad student in London who was exploring her options for a research project on customer loyalty. You wouldn’t think that these two […]

Where Have All the Retail Data Scientists Gone? SAS Analyst Day Report Out

March 11, 2014

Last week SAS hosted its largest-ever analyst meeting in Steamboat Springs, Colorado. The company had lots of good news to share: topping $3B in revenue, strong growth regionally, and continued growth and success across its solution areas. However, despite its success, I find SAS to be one of those companies that has struggled a bit […]

Did PayByTouch Have It Right After All?

February 25, 2014

I don’t spend as much time rooting around in the depths of the technology stack as Brian does, but every once in awhile there are developments that emerge from the murky depths of hard-core technology architecture that catch my eye. Beacons, for example, are a hot topic lately. Security is a hot topic too. That’s […]

Why Green Tea and a Bag of Chocolate Chips Should Strike Fear into the Hearts of Grocers

February 18, 2014

In order to do this article justice, I’m going to have to wander pretty far into my personal shopping habits. I don’t make the mistake of thinking that I behave like most consumers, nor that most consumers behave like me. However, I have noticed a new shopping behavior on my part over the last six […]

How Technology Collaboration Can Change the Store: The Container Store Employee Communications Story

February 11, 2014

Last week I had the opportunity to talk with John Thrailkill, the Vice President of Store Metrics and Systems, Customer Support, and Business Development at The Container Store. My intention was to learn about his company’s work around store communications, and specifically how the use of Theatro’s employee communication solution is transforming the way that […]

Why Amazon is OK and Google is Not

February 4, 2014

As I write this article, I have just finished reading a WSJ article about how Amazon is thinking about diving into the payments space, something that I can imagine retailers aren’t too thrilled about. That makes it challenging to title this article, because there are probably a lot of retailers out there who believe that […]

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