Newsletter Articles: Nikki Baird

Remember the Customer: When Digital Rights Management Goes Awry

September 16, 2014

Over the last nine months or so, I’ve found myself reminding the omni-channel community that “omni-channel” didn’t start out focused on channels. It began as “customer centricity”. The idea was – and is – that if you place your customers at the heart of your company, then you spend more time worrying about how to […]

For In-Store Mobile Experiences, Retailers Should Look to Restaurants

August 25, 2014

Last week I attended the Connect Mobile conference in Chicago. It was, for me, an unusual mix of mostly restaurants and some more traditional retailers. All were there to explore the opportunity that mobile presents for their business, whether mobile marketing, mobile in stores, mobile for employees, or mobile for payments. There was a lot […]

Lucky Magazine and BeachMint: The Collision of Content and Commerce

August 19, 2014

My colleague Paula Rosenblum and I have been watching the exodus of content creators from magazines with great interest, primarily because those exits have led straight to the doors of retailers. Retailers and brands, looking to create a more content-driven approach to the market, have been snatching up editorial staff and using them to beef […]

Gambling With Gifts

August 11, 2014

Steve Rowen and I are about to kick off another year of evaluating e-gift card buying and receiving experiences, our third time doing so. It’s a fascinating project for two big reasons. One, there seems to be a lot of convergence going on between gift cards, loyalty programs, and mobile wallets. I mean, if you’re […]

Paranoid: Another Way to Look at Privacy

August 5, 2014

In two weeks I’ll be participating on a panel at MobileConnect on consumer privacy. I confess, a little teensy bit of wind has been taken out of the sails by Apple’s decision to start making MAC addresses much harder to track in the future, but there are still plenty of things to consider, worry about, […]

Living on Planet Z

July 29, 2014

Last week I fielded a question from a reporter about Generation Z (defined as anyone born before 1995). I’m not a demographer, but I do happen to know quite a few Gen Zers, as the parent of two myself (soon-to-be 13 – Corbin, and 10 – Harper), and also as an active volunteer at my […]

Sympathy for the (Discount) Devil

July 15, 2014

We hear the same thing over and over in our surveys: retailers’ business strategies are confounded by consumers’ continued price sensitivity. As much as retailers profess that they would love to ditch a constant downward spiral of promotions and deals in favor of more rational prices and competition based on products, quality, and service, they […]

The Future of Stores: 3 Big Take-Aways

July 1, 2014

Last week I attended Future Stores in Seattle. The topic, obviously, was the future of retail stores. There was a blizzard of content – 20 minute rounds of presenters followed by slightly longer panel sessions, followed by roundtable discussions at the end of each day. It would take me pages and pages to report out […]

Why Retailers Should Like Video More Than I Do

June 24, 2014

At the Internet Retail Conference and Expo (IRCE), I had the opportunity to present on the topic of video and how retailers are using it to create richer experiences. At first, I wasn’t too excited about the topic. I’m not a video person. If you give me the option of watching a video or reading […]

What Is Old Is New Again: GT Nexus Bridges

June 10, 2014

Supply chain visibility. A noble goal. One that I have been involved in pursuing in some way or another in retail since 1994, when I landed a job that involved haranguing buyers about keeping on top of their back orders and cancellation dates. RSR has tracked retailers’ progress against achieving supply chain visibility goals since […]

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