Newsletter Articles: Nikki Baird

Walking A Mile In The Shopper’s Shoes: IR Digital Design Conference

March 24, 2015

Last week I attended Internet Retailer’s Digital Design Conference in Los Angeles. The conference strikes me as the digital equivalent of GlobalShop – a lot of focus on how consumers shop, what makes them want to buy, a lot of psychology, except focused on the digital realm instead of the physical world of the store. […]

History Of Omni-Channel Part 4: Mobile Arrives In Retail

March 17, 2015

This is part 4 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

When The Retail CEO Needs To Own The Tech Vendor Relationship: SAS Analyst Day

March 10, 2015

As a technology vendor or solution provider, it’s easy to say that you want to have the relationship with your client at the highest level internally that you can get – like the CEO, ideally. A relationship with the CEO means if she says so, then it’s gonna happen. Of course, there are some solutions […]

Maximizing The Box

February 24, 2015

I decided to take a break from the history of omni-channel to discuss a concept I encountered last week. I’ll be back to the history in a couple of weeks. The concept I want to explore this week is about the economics of the store – the individual store’s ability to grow and make money. […]

History Of Omni-Channel Part III: The Store Is In Trouble

February 17, 2015

This is part 3 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

History of Omni-Channel Part II: The Tipping Point

February 10, 2015

In my last piece on the history of omni-channel, I talked about when customer centricity seemed to hit the mainstream retail consciousness and reaffirmed that even today, customer centricity is central to any successful omni-channel strategy. How can you “think omni-channel” without putting yourself in your customer’s shoes? The next big milestone in omni-channel, for […]

The History of Omni-Channel, Part One

January 27, 2015

Omni-Channel, The Early Years Over the last several months, I have been asked to provide a perspective on the “history of omni-channel”. I’m a history buff. And I strongly believe that we should remember the past in order to better learn its lessons. So, as we begin our omni-channel journey in 2015, it actually is […]

NRF 2015: Bright Shiny Objects

January 20, 2015

Obviously, we were all pretty busy last week at NRF’s Big Show 2015. Brian has the overview. My job this week is to give you a sneak peek into the topics we’ll cover in our post-show debrief next Thursday. For my sneak peek, I want to focus on the store. In order to do it […]

Brand Integrity: The Watch-Phrase For 2015

January 6, 2015

Just before holiday break, an article in Smartbrief caught my eye. In Smartbrief’s version of the title, it was called “Integrity is Less Expensive Than the Alternative”. The link led to a strategy+business article titled “Integrity is Free”. On the one hand, you would think that the Smartbrief version comes across as less powerful than […]

What Video Analytics Can Do

December 9, 2014

In-store video analytics is a heady topic in retail these days. Retailers find themselves caught between a rock and a hard place: on the one side, they have a desperate need to understand what is happening in their stores, and not on some one-off or occasional basis, but with the same depth of understanding that […]

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