Newsletter Articles: Nikki Baird

Commerce and Convergence: Demandware XChange 2015

April 21, 2015

Last week I attended Demandware’s XChange Conference in Las Vegas. Two themes struck me coming out of the event: one, the convergence of content and commerce is happening fast, and two, the convergence of eCommerce and point of sale is not happening quite as fast, but it easily promises to be the bigger deal of […]

Home Delivery Triple Play

April 13, 2015

Last week I attended Home Delivery World, one of three simultaneous conferences put on by Terrapinn. The other two, eTail and Click & Collect, focused on other, related topics that were pertinent to the Home Delivery attendees. The event has just completed its third year, and while it had caught my eye in previous years, […]

Oracle Industry Connect: Making The Case For Cloud In Retail

March 31, 2015

Last week I attended Oracle’s Industry Connect conference. It’s been a while since I’ve had an opportunity to see Oracle’s retail strategy and messaging in person, and I have to say I was impressed. Here are my take-aways from the event. Cloud Is About More Than ROI The biggest message that I heard at the […]

Walking A Mile In The Shopper’s Shoes: IR Digital Design Conference

March 24, 2015

Last week I attended Internet Retailer’s Digital Design Conference in Los Angeles. The conference strikes me as the digital equivalent of GlobalShop – a lot of focus on how consumers shop, what makes them want to buy, a lot of psychology, except focused on the digital realm instead of the physical world of the store. […]

History Of Omni-Channel Part 4: Mobile Arrives In Retail

March 17, 2015

This is part 4 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

When The Retail CEO Needs To Own The Tech Vendor Relationship: SAS Analyst Day

March 10, 2015

As a technology vendor or solution provider, it’s easy to say that you want to have the relationship with your client at the highest level internally that you can get – like the CEO, ideally. A relationship with the CEO means if she says so, then it’s gonna happen. Of course, there are some solutions […]

Maximizing The Box

February 24, 2015

I decided to take a break from the history of omni-channel to discuss a concept I encountered last week. I’ll be back to the history in a couple of weeks. The concept I want to explore this week is about the economics of the store – the individual store’s ability to grow and make money. […]

History Of Omni-Channel Part III: The Store Is In Trouble

February 17, 2015

This is part 3 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

History of Omni-Channel Part II: The Tipping Point

February 10, 2015

In my last piece on the history of omni-channel, I talked about when customer centricity seemed to hit the mainstream retail consciousness and reaffirmed that even today, customer centricity is central to any successful omni-channel strategy. How can you “think omni-channel” without putting yourself in your customer’s shoes? The next big milestone in omni-channel, for […]

The History of Omni-Channel, Part One

January 27, 2015

Omni-Channel, The Early Years Over the last several months, I have been asked to provide a perspective on the “history of omni-channel”. I’m a history buff. And I strongly believe that we should remember the past in order to better learn its lessons. So, as we begin our omni-channel journey in 2015, it actually is […]

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