Newsletter Articles: Nikki Baird

The History of Omni-Channel, Part One

January 27, 2015

Omni-Channel, The Early Years Over the last several months, I have been asked to provide a perspective on the “history of omni-channel”. I’m a history buff. And I strongly believe that we should remember the past in order to better learn its lessons. So, as we begin our omni-channel journey in 2015, it actually is […]

NRF 2015: Bright Shiny Objects

January 20, 2015

Obviously, we were all pretty busy last week at NRF’s Big Show 2015. Brian has the overview. My job this week is to give you a sneak peek into the topics we’ll cover in our post-show debrief next Thursday. For my sneak peek, I want to focus on the store. In order to do it […]

Brand Integrity: The Watch-Phrase For 2015

January 6, 2015

Just before holiday break, an article in Smartbrief caught my eye. In Smartbrief’s version of the title, it was called “Integrity is Less Expensive Than the Alternative”. The link led to a strategy+business article titled “Integrity is Free”. On the one hand, you would think that the Smartbrief version comes across as less powerful than […]

What Video Analytics Can Do

December 9, 2014

In-store video analytics is a heady topic in retail these days. Retailers find themselves caught between a rock and a hard place: on the one side, they have a desperate need to understand what is happening in their stores, and not on some one-off or occasional basis, but with the same depth of understanding that […]

Price Transparency, Meet Pavlov’s Dog

November 25, 2014

Consumer price sensitivity has always been on retailers’ radar but it didn’t really rise to the top until the Great Recession – essentially from late 2008 onward. At that time, it was all about the budget. Consumers were looking for the best deals because they had to stretch their finances. During that time, coupons came […]

STERM? Retail’s Evolving Relationship With Science And Technology

November 18, 2014

Anyone who spends more than hour with me will undoubtedly discover that my son is a middle school student at STEM High and Academy, a charter school in my school district that focuses on Science, Technology, Engineering, and Math (thus, STEM). At first glance, it would seem that my career in retail would have very […]

Cloud Considerations

November 11, 2014

Over the last couple of weeks, I have received a heavy dose of all the wonderful benefits of cloud implementations. Cloud for POS, cloud for enterprise software, cloud for eCommerce, loyalty, analytics and optimization. Probably the most common question we get from technology vendors is “What is the business case we need to present to […]

Omni-Channel Equals Customer Centricity

November 4, 2014

A couple of random events collided for me in the last couple of weeks, and it jolted me enough that I think it is a good reminder for anyone interested in the future of omni-channel. Omni-channel is not, as you might believe, all about merging channels into one cohesive brand experience from the customer’s perspective. […]

Yes, I Have Tried Apple Pay

October 21, 2014

Last week I wrote an article about how bad the EMV situation appears to be in the United States as we near some big deadlines for deployment. Today, I have a happier story to write about the payments space, and that is all about Apple Pay. If any retail purchase I have ever made qualified […]

EMV’s Broken Promises In The US

October 14, 2014

At the end of October I am traveling to Amsterdam to speak at a conference. In preparation for the trip I called the two companies that have issued me credit cards that I plan to use on the trip: American Express and Chase. While on the phone telling them that I was traveling abroad and […]

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