Newsletter Articles: Nikki Baird

Living on Planet Z

July 29, 2014

Last week I fielded a question from a reporter about Generation Z (defined as anyone born before 1995). I’m not a demographer, but I do happen to know quite a few Gen Zers, as the parent of two myself (soon-to-be 13 – Corbin, and 10 – Harper), and also as an active volunteer at my […]

Sympathy for the (Discount) Devil

July 15, 2014

We hear the same thing over and over in our surveys: retailers’ business strategies are confounded by consumers’ continued price sensitivity. As much as retailers profess that they would love to ditch a constant downward spiral of promotions and deals in favor of more rational prices and competition based on products, quality, and service, they […]

The Future of Stores: 3 Big Take-Aways

July 1, 2014

Last week I attended Future Stores in Seattle. The topic, obviously, was the future of retail stores. There was a blizzard of content – 20 minute rounds of presenters followed by slightly longer panel sessions, followed by roundtable discussions at the end of each day. It would take me pages and pages to report out […]

Why Retailers Should Like Video More Than I Do

June 24, 2014

At the Internet Retail Conference and Expo (IRCE), I had the opportunity to present on the topic of video and how retailers are using it to create richer experiences. At first, I wasn’t too excited about the topic. I’m not a video person. If you give me the option of watching a video or reading […]

What Is Old Is New Again: GT Nexus Bridges

June 10, 2014

Supply chain visibility. A noble goal. One that I have been involved in pursuing in some way or another in retail since 1994, when I landed a job that involved haranguing buyers about keeping on top of their back orders and cancellation dates. RSR has tracked retailers’ progress against achieving supply chain visibility goals since […]

One Thing It Means To Be a Digital Native

June 3, 2014

Last week I volunteered at my son’s school to hold mock interviews for high school sophomores (my son is a 6th grader, so I don’t have to worry about this for him quite yet). But it’s a STEM school – with a focus on science, technology, engineering, and math. And the kids who go there […]

Flipping the Perspective on In-Store Technology

May 20, 2014

Last week I attended Retail Connections in Dallas. The morning was devoted to speakers sharing their views (mine on the future of the store), but the afternoon was devoted to conversation and an exchange of ideas. And a strong exchange it was. During that session, one executive shared a perspective on in-store technology that caught […]

Retail Marketing, Disrupted

April 29, 2014

Last week I had to present my take on the current state of retail marketing. At first I thought it would be tough to come up with key trends, especially in an omni-channel context, because we’re kind of entering a transition period for omni-channel, where the industry is moving from strategy into execution, and marketing […]

The Customer Privacy Paradox

April 22, 2014

Last week my week began with a very provocative theory put out by a vendor. The theory goes like this: the NSA and Edward Snowden have made consumers hyper-aware that nearly everyone is collecting data about them in some form or another. And the Target breach has made them both angry and somewhat resigned to […]

Demandware Exchange: Go Big or Go Home

April 15, 2014

Last week was my first time attending Demandware Exchange, and probably not coincidentally, I picked a good time. The company had a lot of announcements to make, and many were things I typically get very interested in. So first, if you’re still thinking of Demandware as the little eCommerce company that tends to run the […]

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