Newsletter Articles: Cross-Channel

Maximizing The Box

February 24, 2015

I decided to take a break from the history of omni-channel to discuss a concept I encountered last week. I’ll be back to the history in a couple of weeks. The concept I want to explore this week is about the economics of the store – the individual store’s ability to grow and make money. […]

History Of Omni-Channel Part III: The Store Is In Trouble

February 17, 2015

This is part 3 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

What Can Consumer-Grade Mobile Devices Do For Retailers?

February 17, 2015

We spend a lot of time discussing how the widespread consumer adoption of smart mobile devices – beginning way back in 2010 – tilted the scales in shoppers’ favor. The plain truth is that consumers simply got off to a massive head start with these tools. What, then, do retailers self-identify as the best opportunities […]

History of Omni-Channel Part II: The Tipping Point

February 10, 2015

In my last piece on the history of omni-channel, I talked about when customer centricity seemed to hit the mainstream retail consciousness and reaffirmed that even today, customer centricity is central to any successful omni-channel strategy. How can you “think omni-channel” without putting yourself in your customer’s shoes? The next big milestone in omni-channel, for […]

Amazon: Who’s Afraid Of The Big Bad Wolf?

February 3, 2015

While Amazon.com had a surprisingly profitable fourth quarter, according to RSR’s recent eCommerce benchmark, eCommerce in Context; Coping With Maturity, fewer than half of retailers view the on-line steam-roller as a competitive threat. In fact, these retailers have lost their fear of most of the “usual suspects” – Amazon, Walmart, Google and even their own […]

The History of Omni-Channel, Part One

January 27, 2015

Omni-Channel, The Early Years Over the last several months, I have been asked to provide a perspective on the “history of omni-channel”. I’m a history buff. And I strongly believe that we should remember the past in order to better learn its lessons. So, as we begin our omni-channel journey in 2015, it actually is […]

Price Transparency, Meet Pavlov’s Dog

November 25, 2014

Consumer price sensitivity has always been on retailers’ radar but it didn’t really rise to the top until the Great Recession – essentially from late 2008 onward. At that time, it was all about the budget. Consumers were looking for the best deals because they had to stretch their finances. During that time, coupons came […]

Omni-Channel Equals Customer Centricity

November 4, 2014

A couple of random events collided for me in the last couple of weeks, and it jolted me enough that I think it is a good reminder for anyone interested in the future of omni-channel. Omni-channel is not, as you might believe, all about merging channels into one cohesive brand experience from the customer’s perspective. […]

Kicking ‘Em While They’re Down

October 28, 2014

There’s no doubt that most retailers view Jeff Bezos and Amazon about the same way that Gandolf The Grey viewed Sauron The Evil One and the gates of Mordor. The industry definitely wasn’t ready for the speed with which the mega-aggregator built up immense influence over the whole industry. But no one can deny that […]

Shop.org: Two Steps Forward, One Step Back

October 7, 2014

Last week I attended Shop.org’s annual conference, this year held in Seattle, WA. It was a tough slog for the east coasters, especially those who had to connect through Chicago thanks to the air traffic control fire, but despite the challenges, the energy and optimism were both high. If you have any doubts, just look […]

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