Newsletter Articles: Paula Rosenblum

Target Continues Repositioning For Growth: Lessons Learned

November 24, 2015

I had the opportunity to sit in on Target’s earning’s call last week, and the company provided a great infographic in advance that highlights the high points better than I could. But there’s more to tell than just the raw numbers. What’s most apparent to me is the company’s desire to separate itself from Walmart. […]

Lack Of Omni-Channel Baffles Shoppers

November 17, 2015

A few days ago I was talking with a former retail colleague about the industry and she issued an interesting challenge from another friend. This friend was baffled by one of her favorite retailers. This retailer, who shall remain nameless in this piece, offers a broad assortment of turtlenecks – in all colors and sizes […]

The Millennial Myth: Don’t Be Fooled

November 10, 2015

Retailers are clearly on a personalization quest. We hear lots of talk about personalized assortments, the need for micros-marketing and the use of what people call “Big Data” to match store and product attributes. This is a good and noble quest. We see it in retail, in politics, across the marketing universe. The problem is […]

EMV And The Holidays: What Will YOU Do?

October 27, 2015

US Retail is slowly lurching its way towards implementation of EMV. While hardware seems to have been swapped out in most stores I’ve been in, only a very few have actually implemented the technology. And as we know, at this time only about half of consumers’ cards actually have chips in them in the first […]

PepsiCo Exec Says The Unmentionable: The Ad Business Is Out Of Touch

October 20, 2015

Last week Ad Age reported on The Association of National Advertisers annual “Masters of Marketing” conference. Specifically, it discussed a barn-burning speech by Pepsico exec Brad Jakeman. Mr. Jakeman took a long look at the “elephant in the room” and named it for what he believes it is: The ad industry is out of touch […]

Resistance To Cloud Computing: Are Concerns Justified?

October 5, 2015

Last week I visited with a client that is slightly off RSR’s typical beat: a brand manager for lighting, accessories and other products. In other words, no direct retail presence at all. I’ve been helping them set up their IT Steering Committee, and last week was the group’s first meeting. Almost immediately, the subject of […]

GameStop Uses Data And Customer Experience To Survive And Thrive In Stores And Online

September 29, 2015

Editor’s Note: This article originally appeared in Forbes, but it seems really relevant to our retail readers as well. It’s an object lesson in surviving and thriving in a world where logic says you shouldn’t really succeed. If you mention the company GameStop to a casual observer and talk about its success story, they are […]

Are Retailers Finally Getting Serious About Servicing Plus Size Women?

September 22, 2015

Long-time readers will remember that I’ve bemoaned the state of the plus-sized clothing industry for many years. And those of you who’ve met me will know why. I’m a customer. And I’m not alone. Current estimates of the percentage of the female population larger than size 12 are up to 60%. That’s a lot of […]

Engage 2015: Stores Back In Central Focus

September 15, 2015

Last week I had the opportunity to attend RIS News’ excellent conference “Engage 2015.” We heard from several retailers including Chico’s and GameStop, and a fun panel of shoppers led by WSL Strategic Retail president Candace Corlett. We also heard from a couple of “futurists” who I’ll discuss shortly. First, the good news: the store […]

One In Seven Earthlings Used Facebook In A Single Day: A Community Too Big To Ignore

September 1, 2015

It was one thing when Facebook surpassed a billion users. That apparently happened in October 2012 and in some circles it was relatively easy to dismiss. Dead people, people with multiple accounts, people who signed up but never logged in, you name it. In fact, back then, even CEO Mark Zuckerberg acknowledged the company was […]

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