Newsletter Articles: Nikki Baird

The Retail Store Time Crunch

May 26, 2015

Ever since consumers started bringing mobile phones into stores as part of their shopping experience, retailers have been scrambling to keep up. Shoppers armed with smartphones now have more access to price, availability, and product descriptions than even the most trained and knowledgeable store employee. Consumers are increasingly impatient with a store experience that feels […]

History Of Omni-Channel Part 5: The Shift From Strategy To Execution

May 18, 2015

This is part 5 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

NetSuite SuiteWorld: Harnessing The Genius Of AND

May 12, 2015

In the book Built to Last, Jim Collins and Jerry Porras spoke about the “genius of AND”. The basic idea is that companies who define their capabilities or their markets as exclusionary choices are limiting themselves. The real power comes when companies embrace the contradiction inherent in what otherwise might be two opposing concepts. For […]

Commerce and Convergence: Demandware XChange 2015

April 21, 2015

Last week I attended Demandware’s XChange Conference in Las Vegas. Two themes struck me coming out of the event: one, the convergence of content and commerce is happening fast, and two, the convergence of eCommerce and point of sale is not happening quite as fast, but it easily promises to be the bigger deal of […]

Home Delivery Triple Play

April 13, 2015

Last week I attended Home Delivery World, one of three simultaneous conferences put on by Terrapinn. The other two, eTail and Click & Collect, focused on other, related topics that were pertinent to the Home Delivery attendees. The event has just completed its third year, and while it had caught my eye in previous years, […]

Oracle Industry Connect: Making The Case For Cloud In Retail

March 31, 2015

Last week I attended Oracle’s Industry Connect conference. It’s been a while since I’ve had an opportunity to see Oracle’s retail strategy and messaging in person, and I have to say I was impressed. Here are my take-aways from the event. Cloud Is About More Than ROI The biggest message that I heard at the […]

Walking A Mile In The Shopper’s Shoes: IR Digital Design Conference

March 24, 2015

Last week I attended Internet Retailer’s Digital Design Conference in Los Angeles. The conference strikes me as the digital equivalent of GlobalShop – a lot of focus on how consumers shop, what makes them want to buy, a lot of psychology, except focused on the digital realm instead of the physical world of the store. […]

History Of Omni-Channel Part 4: Mobile Arrives In Retail

March 17, 2015

This is part 4 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

When The Retail CEO Needs To Own The Tech Vendor Relationship: SAS Analyst Day

March 10, 2015

As a technology vendor or solution provider, it’s easy to say that you want to have the relationship with your client at the highest level internally that you can get – like the CEO, ideally. A relationship with the CEO means if she says so, then it’s gonna happen. Of course, there are some solutions […]

Maximizing The Box

February 24, 2015

I decided to take a break from the history of omni-channel to discuss a concept I encountered last week. I’ll be back to the history in a couple of weeks. The concept I want to explore this week is about the economics of the store – the individual store’s ability to grow and make money. […]

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