Newsletter Articles: Nikki Baird

EMV’s Broken Promises In The US

October 14, 2014

At the end of October I am traveling to Amsterdam to speak at a conference. In preparation for the trip I called the two companies that have issued me credit cards that I plan to use on the trip: American Express and Chase. While on the phone telling them that I was traveling abroad and […]

Shop.org: Two Steps Forward, One Step Back

October 7, 2014

Last week I attended Shop.org’s annual conference, this year held in Seattle, WA. It was a tough slog for the east coasters, especially those who had to connect through Chicago thanks to the air traffic control fire, but despite the challenges, the energy and optimism were both high. If you have any doubts, just look […]

It’s Finally Time to Get Serious About Supply Chain Collaboration (Again)

September 23, 2014

RSR has been talking a lot about the omni-channel change that is currently disrupting supply chain in retail. So far much of our focus has been on fulfillment methods and how those are proliferating – and how challenging it can be to yank a supply chain ninety degrees from its intended purpose when it comes […]

Remember the Customer: When Digital Rights Management Goes Awry

September 16, 2014

Over the last nine months or so, I’ve found myself reminding the omni-channel community that “omni-channel” didn’t start out focused on channels. It began as “customer centricity”. The idea was – and is – that if you place your customers at the heart of your company, then you spend more time worrying about how to […]

For In-Store Mobile Experiences, Retailers Should Look to Restaurants

August 25, 2014

Last week I attended the Connect Mobile conference in Chicago. It was, for me, an unusual mix of mostly restaurants and some more traditional retailers. All were there to explore the opportunity that mobile presents for their business, whether mobile marketing, mobile in stores, mobile for employees, or mobile for payments. There was a lot […]

Lucky Magazine and BeachMint: The Collision of Content and Commerce

August 19, 2014

My colleague Paula Rosenblum and I have been watching the exodus of content creators from magazines with great interest, primarily because those exits have led straight to the doors of retailers. Retailers and brands, looking to create a more content-driven approach to the market, have been snatching up editorial staff and using them to beef […]

Gambling With Gifts

August 11, 2014

Steve Rowen and I are about to kick off another year of evaluating e-gift card buying and receiving experiences, our third time doing so. It’s a fascinating project for two big reasons. One, there seems to be a lot of convergence going on between gift cards, loyalty programs, and mobile wallets. I mean, if you’re […]

Paranoid: Another Way to Look at Privacy

August 5, 2014

In two weeks I’ll be participating on a panel at MobileConnect on consumer privacy. I confess, a little teensy bit of wind has been taken out of the sails by Apple’s decision to start making MAC addresses much harder to track in the future, but there are still plenty of things to consider, worry about, […]

Living on Planet Z

July 29, 2014

Last week I fielded a question from a reporter about Generation Z (defined as anyone born before 1995). I’m not a demographer, but I do happen to know quite a few Gen Zers, as the parent of two myself (soon-to-be 13 – Corbin, and 10 – Harper), and also as an active volunteer at my […]

Sympathy for the (Discount) Devil

July 15, 2014

We hear the same thing over and over in our surveys: retailers’ business strategies are confounded by consumers’ continued price sensitivity. As much as retailers profess that they would love to ditch a constant downward spiral of promotions and deals in favor of more rational prices and competition based on products, quality, and service, they […]

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