Newsletter Articles: Nikki Baird

Drunk On Starbucks?

August 25, 2015

Last Friday I had the occasion to stop by Starbucks during their Starbucks Evenings time, which the company has started rolling out to 70+ locations across Orlando, Denver, Miami, northern California, and New York City. There are very few moves that retailers can legitimately make that take them into adjacent spaces with their existing brands, […]

Subscription Boxes Go Mainstream?

August 18, 2015

I like subscription boxes. In the interests of full disclosure, I subscribe to Lootcrate and to Stitch Fix. I was an original subscriber to Goodies, a food-based subscription started and subsequently shut down by Walmart. I’ve contemplated Birchbox, and also finding another food box to replace Goodies, but haven’t had enough time to put into […]

History of Omni-Channel Part 8: Merchandising In The Crosshairs

August 11, 2015

This is part 8 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

History of Omni-Channel Part 7: When Demand Breaks

July 28, 2015

This is part 7 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

Jet.com’s Imminent Take-Off

July 21, 2015

By the time you read this, jet.com will have been open for business to the public for several hours now, and reviews will undoubtedly be pouring in. Hopefully consumers will view the site more favorably than Amazon’s #PrimeDayFail – though this does perhaps explain the timing, if not the execution of Amazon’s promotional day. I’ve […]

Who Owns The Customer Profile In Retail?

July 14, 2015

Last year I posed the question “Who owns the customer experience in retail?” It was the kind of question that generated a lot of debate – arguments that are still happening inside retailers today. But in my travels during this year’s spring conference season, it occurred to me that there is an even more fundamental […]

Salesforce Connections Event Report

June 22, 2015

Last week I attended Salesforce’s Connections “World Tour” in New York. As I have attended nearly a dozen such user conferences over the last three months, I feel well-qualified to say that the company’s customers are some of the fiercest networkers I have ever met. And, surprisingly, I found a pretty strong willingness to cross […]

History of Omni-Channel Part 6: Bring On The Supply Chain

June 16, 2015

This is part 6 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

The eCommerce Search Conundrum: Site Search’s Role In The Marketing Platform

June 9, 2015

Last week at the Internet Retailer Conference, I noticed an awful lot of search vendors on the expo floor. Not just the big players who have been around for a while, but a lot of little startups too. Why this influx of site search capabilities into the market? And how sustainable is it to have […]

Manhattan Momentum 2015: Walking Miles In Customers’ Shoes

June 2, 2015

Manhattan Associates’ Momentum 2015 almost closes out the spring user conference season. Of all the conferences I’ve attended so far, I have to say Manhattan had the happiest customers. Part of the reason for this may well be that Manhattan’s team seems intensely focused on seeing the world through their customers’ eyes. The breakout sessions […]

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