Newsletter Articles: Nikki Baird

STERM? Retail’s Evolving Relationship With Science And Technology

November 18, 2014

Anyone who spends more than hour with me will undoubtedly discover that my son is a middle school student at STEM High and Academy, a charter school in my school district that focuses on Science, Technology, Engineering, and Math (thus, STEM). At first glance, it would seem that my career in retail would have very […]

Cloud Considerations

November 11, 2014

Over the last couple of weeks, I have received a heavy dose of all the wonderful benefits of cloud implementations. Cloud for POS, cloud for enterprise software, cloud for eCommerce, loyalty, analytics and optimization. Probably the most common question we get from technology vendors is “What is the business case we need to present to […]

Omni-Channel Equals Customer Centricity

November 4, 2014

A couple of random events collided for me in the last couple of weeks, and it jolted me enough that I think it is a good reminder for anyone interested in the future of omni-channel. Omni-channel is not, as you might believe, all about merging channels into one cohesive brand experience from the customer’s perspective. […]

Yes, I Have Tried Apple Pay

October 21, 2014

Last week I wrote an article about how bad the EMV situation appears to be in the United States as we near some big deadlines for deployment. Today, I have a happier story to write about the payments space, and that is all about Apple Pay. If any retail purchase I have ever made qualified […]

EMV’s Broken Promises In The US

October 14, 2014

At the end of October I am traveling to Amsterdam to speak at a conference. In preparation for the trip I called the two companies that have issued me credit cards that I plan to use on the trip: American Express and Chase. While on the phone telling them that I was traveling abroad and […]

Shop.org: Two Steps Forward, One Step Back

October 7, 2014

Last week I attended Shop.org’s annual conference, this year held in Seattle, WA. It was a tough slog for the east coasters, especially those who had to connect through Chicago thanks to the air traffic control fire, but despite the challenges, the energy and optimism were both high. If you have any doubts, just look […]

It’s Finally Time to Get Serious About Supply Chain Collaboration (Again)

September 23, 2014

RSR has been talking a lot about the omni-channel change that is currently disrupting supply chain in retail. So far much of our focus has been on fulfillment methods and how those are proliferating – and how challenging it can be to yank a supply chain ninety degrees from its intended purpose when it comes […]

Remember the Customer: When Digital Rights Management Goes Awry

September 16, 2014

Over the last nine months or so, I’ve found myself reminding the omni-channel community that “omni-channel” didn’t start out focused on channels. It began as “customer centricity”. The idea was – and is – that if you place your customers at the heart of your company, then you spend more time worrying about how to […]

For In-Store Mobile Experiences, Retailers Should Look to Restaurants

August 25, 2014

Last week I attended the Connect Mobile conference in Chicago. It was, for me, an unusual mix of mostly restaurants and some more traditional retailers. All were there to explore the opportunity that mobile presents for their business, whether mobile marketing, mobile in stores, mobile for employees, or mobile for payments. There was a lot […]

Lucky Magazine and BeachMint: The Collision of Content and Commerce

August 19, 2014

My colleague Paula Rosenblum and I have been watching the exodus of content creators from magazines with great interest, primarily because those exits have led straight to the doors of retailers. Retailers and brands, looking to create a more content-driven approach to the market, have been snatching up editorial staff and using them to beef […]

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