Newsletter Articles: Nikki Baird

2016: The Year Of…

January 12, 2016

So apparently I have a thing I do. I didn’t do it consciously, but I guess I have done it regularly: to declare the theme of the year in retail. I went back and looked at all of the articles I’ve written, and this trend started in 2009, when I declared it “the year of […]

The Year in Review: What Did 2015 Mean For Retail?

December 8, 2015

As I was trying to figure out what to write this week, I happened to look at the calendar and realize that this is my last article for our newsletter for 2015. That means one, the year went by entirely too quickly, and two, this is my last opportunity to say anything meaningful before the […]

Why Won’t Retailers Talk Up Tech Solutions?

November 24, 2015

In the vendor world, there is a perennial problem: retailers don’t want to go on the record as owning or in any way endorsing vendors. This is particularly a problem for small vendors who don’t have a large client base. It’s something of a catch-22 because retailers in those situations often claim that the solutions […]

Is Your Customer Data Valuable Or Is It A Banana?

November 10, 2015

Did you know that we humans have 50% of our DNA in common with bananas? I don’t remember where I first stumbled across this little factoid, but it was, as it was probably designed to be, just wacky enough to catch my attention. As far as advancing scientific knowledge, does it do much more us? […]

The State of Omni-Channel in Mexico

November 3, 2015

Last week I had the opportunity to present to a large group of Mexican retailers on the state of omni-channel. It was an interesting topic, because the local industry’s interest in omni-channel has taken a sharp tick upward, thanks to Amazon’s recent ramp-up of operations in the country. Mexico is a unique opportunity for both […]

At The Intersection Of Business And IT, A New Crossroad: Software AG’s Innovation World Conference

October 20, 2015

Retailers have been struggling with the idea that they need to shift away from being product-centric, to being more customer-centric. It’s a hard shift to take. Retail used to be defined by the products a company sold. No one cared who bought them, so long as “merchant princes” decided which products were the right ones […]

Reports Of The Demise Of The Omni-Channel Shopper Are Premature

October 13, 2015

In RSR’s most recent benchmark on retailers’ omni-channel strategies, my colleagues Brian and Paula found the percent of retailers who report that their cross-channel shoppers are their most profitable shoppers is on the decline. Here’s the chart for easy reference:   Source: Omni-Channel 2015: Taking Time, Money, Commitment And Technology, September 2015 I’ve seen this […]

History of Omni-Channel Part 9: The Future

October 6, 2015

Editor’s Note: This is part 9, and the last in a series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point […]

Part 2: Why Bringing Digital Into Stores Won’t Work And How To Prevent That Outcome

September 22, 2015

Right before the Labor Day weekend, I caught this article on Ad Age, a motherhood and flying cars piece about how digital will magically transform the store experience, and even better, how digital agencies will be the leaders in making this transformation happen. I started a response last week, intending to cover both why digital […]

Why Bringing Digital Into Stores Won’t Work And How To Prevent That Outcome

September 15, 2015

Right before the Labor Day weekend, I caught this article on Ad Age, a motherhood and flying cars piece about how digital will magically transform the store experience, and even better, how digital agencies will be the leaders in making this transformation happen. The first time I read it, I was angry. First of all, […]

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