Author Archives: Nikki Baird

Retail and Payments 2015: Uncharted Territory

30 January 2015, 10:44

Nikki Baird

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The one thing that retailers can say with certainty about the future of payments is that it is uncertain. Between mobile, both physical (NFC) and digital (wallets), crypto-currencies, EMV rollout in the US and the vanishing magnetic swipe everywhere else, retailers face a payments future that has many highly interested parties, and yet may ultimately […]

The History of Omni-Channel, Part One

27 January 2015, 13:13

Nikki Baird

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Omni-Channel, The Early Years Over the last several months, I have been asked to provide a perspective on the “history of omni-channel”. I’m a history buff. And I strongly believe that we should remember the past in order to better learn its lessons. So, as we begin our omni-channel journey in 2015, it actually is […]

NRF 2015: Bright Shiny Objects

20 January 2015, 09:49

Nikki Baird

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Obviously, we were all pretty busy last week at NRF’s Big Show 2015. Brian has the overview. My job this week is to give you a sneak peek into the topics we’ll cover in our post-show debrief next Thursday. For my sneak peek, I want to focus on the store. In order to do it […]

Brand Integrity: The Watch-Phrase For 2015

6 January 2015, 12:05

Nikki Baird

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Just before holiday break, an article in Smartbrief caught my eye. In Smartbrief’s version of the title, it was called “Integrity is Less Expensive Than the Alternative”. The link led to a strategy+business article titled “Integrity is Free”. On the one hand, you would think that the Smartbrief version comes across as less powerful than […]

What Video Analytics Can Do

9 December 2014, 10:44

Nikki Baird

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In-store video analytics is a heady topic in retail these days. Retailers find themselves caught between a rock and a hard place: on the one side, they have a desperate need to understand what is happening in their stores, and not on some one-off or occasional basis, but with the same depth of understanding that […]

Price Transparency, Meet Pavlov’s Dog

25 November 2014, 11:20

Nikki Baird

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Consumer price sensitivity has always been on retailers’ radar but it didn’t really rise to the top until the Great Recession – essentially from late 2008 onward. At that time, it was all about the budget. Consumers were looking for the best deals because they had to stretch their finances. During that time, coupons came […]

STERM? Retail’s Evolving Relationship With Science And Technology

18 November 2014, 10:27

Nikki Baird

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Anyone who spends more than hour with me will undoubtedly discover that my son is a middle school student at STEM High and Academy, a charter school in my school district that focuses on Science, Technology, Engineering, and Math (thus, STEM). At first glance, it would seem that my career in retail would have very […]

Cloud Considerations

11 November 2014, 08:48

Nikki Baird

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Over the last couple of weeks, I have received a heavy dose of all the wonderful benefits of cloud implementations. Cloud for POS, cloud for enterprise software, cloud for eCommerce, loyalty, analytics and optimization. Probably the most common question we get from technology vendors is “What is the business case we need to present to […]

Omni-Channel Equals Customer Centricity

4 November 2014, 09:43

Nikki Baird

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A couple of random events collided for me in the last couple of weeks, and it jolted me enough that I think it is a good reminder for anyone interested in the future of omni-channel. Omni-channel is not, as you might believe, all about merging channels into one cohesive brand experience from the customer’s perspective. […]

Yes, I Have Tried Apple Pay

21 October 2014, 09:08

Nikki Baird

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Last week I wrote an article about how bad the EMV situation appears to be in the United States as we near some big deadlines for deployment. Today, I have a happier story to write about the payments space, and that is all about Apple Pay. If any retail purchase I have ever made qualified […]

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Linda Wolfe
774-284-4679

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