Author Archives: Nikki Baird

2016: The Year Of…

12 January 2016, 11:25

Nikki Baird

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So apparently I have a thing I do. I didn’t do it consciously, but I guess I have done it regularly: to declare the theme of the year in retail. I went back and looked at all of the articles I’ve written, and this trend started in 2009, when I declared it “the year of […]

Promotion Insanity: The State of Retail Pricing in 2016

8 January 2016, 09:28

Nikki Baird

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Even as retailers struggle to end dependency on promotions, pricing fever continues, whether through even more, deeper discounts, dynamic pricing, or new responses to price transparency. Have retailers found the right price strategies to both maximize margin and meet consumer price expectations? Can retailers wean consumers off of deep discounts? Are they still pursuing dynamic […]

Technology’s Role in Retail Innovation and Growth

6 January 2016, 11:33

Nikki Baird

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Retail historically has not been an industry focused on technology’s role in driving innovation or growth. In fact, it is fair to say that retail as an industry has taken on the laggard’s role of avoiding technology investments for as long as possible. But as consumer technology has exploded in the marketplace, those lagging retailers […]

The Year in Review: What Did 2015 Mean For Retail?

8 December 2015, 11:34

Nikki Baird

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As I was trying to figure out what to write this week, I happened to look at the calendar and realize that this is my last article for our newsletter for 2015. That means one, the year went by entirely too quickly, and two, this is my last opportunity to say anything meaningful before the […]

Why Won’t Retailers Talk Up Tech Solutions?

24 November 2015, 11:32

Nikki Baird

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In the vendor world, there is a perennial problem: retailers don’t want to go on the record as owning or in any way endorsing vendors. This is particularly a problem for small vendors who don’t have a large client base. It’s something of a catch-22 because retailers in those situations often claim that the solutions […]

Is Your Customer Data Valuable Or Is It A Banana?

10 November 2015, 11:35

Nikki Baird

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Did you know that we humans have 50% of our DNA in common with bananas? I don’t remember where I first stumbled across this little factoid, but it was, as it was probably designed to be, just wacky enough to catch my attention. As far as advancing scientific knowledge, does it do much more us? […]

Home Delivery: Retailers’ Brave New World

10 November 2015, 10:00

Nikki Baird

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Home delivery, long a dormant and specialized activity for retailers selling large durable goods like furniture and appliances, is experiencing a renaissance, driven increasingly by consumers’ expectations for a seamless cross-channel experience. They are rapidly becoming accustomed to receiving packages at their door, and are more and more aware that retailers with stores have an […]

What’s Going On In eCommerce?

5 November 2015, 09:48

Nikki Baird

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Retail eCommerce is moving into a new phase: out of the high-growth races of the Internet’s early days, and into managing eCommerce in the context of the total shopping experience. But managing that transition is not easy. Is it best to focus on competitors of the past, like Walmart and Amazon? Or are other opportunities […]

The State of Omni-Channel in Mexico

3 November 2015, 11:54

Nikki Baird

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Last week I had the opportunity to present to a large group of Mexican retailers on the state of omni-channel. It was an interesting topic, because the local industry’s interest in omni-channel has taken a sharp tick upward, thanks to Amazon’s recent ramp-up of operations in the country. Mexico is a unique opportunity for both […]

At The Intersection Of Business And IT, A New Crossroad: Software AG’s Innovation World Conference

20 October 2015, 11:29

Nikki Baird

0

Retailers have been struggling with the idea that they need to shift away from being product-centric, to being more customer-centric. It’s a hard shift to take. Retail used to be defined by the products a company sold. No one cared who bought them, so long as “merchant princes” decided which products were the right ones […]

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