Author Archives: Nikki Baird

For In-Store Mobile Experiences, Retailers Should Look to Restaurants

25 August 2014, 20:35

Nikki Baird

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Last week I attended the Connect Mobile conference in Chicago. It was, for me, an unusual mix of mostly restaurants and some more traditional retailers. All were there to explore the opportunity that mobile presents for their business, whether mobile marketing, mobile in stores, mobile for employees, or mobile for payments. There was a lot […]

Click & Collect: A Vertical Perspective

21 August 2014, 15:06

Nikki Baird

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Click and collect, otherwise known as buy online / pickup in store, began its life in the mid-2000′s thrust into the spotlight. It was one of the first true “processes that crossed channels” that retailers offered consumers, even going so far as to promise gift cards or discounts if the retailer was unable to fulfill […]

Lucky Magazine and BeachMint: The Collision of Content and Commerce

19 August 2014, 10:42

Nikki Baird

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My colleague Paula Rosenblum and I have been watching the exodus of content creators from magazines with great interest, primarily because those exits have led straight to the doors of retailers. Retailers and brands, looking to create a more content-driven approach to the market, have been snatching up editorial staff and using them to beef […]

Omni-Channel Retail 2014: Double Trouble

12 August 2014, 14:45

Nikki Baird

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Consumers now expect to begin and end their shopping experience in the digital domain, or augment their store experience with digital mobile.  It’s no longer an option.  It’s a requirement. Retailers who don’t offer a seamless experience that traverses the digital and physical domains are at a disadvantage. For consumers, it’s just shopping, redefined. RSR’s […]

Gambling With Gifts

11 August 2014, 17:18

Nikki Baird

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Steve Rowen and I are about to kick off another year of evaluating e-gift card buying and receiving experiences, our third time doing so. It’s a fascinating project for two big reasons. One, there seems to be a lot of convergence going on between gift cards, loyalty programs, and mobile wallets. I mean, if you’re […]

Paranoid: Another Way to Look at Privacy

5 August 2014, 08:54

Nikki Baird

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In two weeks I’ll be participating on a panel at MobileConnect on consumer privacy. I confess, a little teensy bit of wind has been taken out of the sails by Apple’s decision to start making MAC addresses much harder to track in the future, but there are still plenty of things to consider, worry about, […]

Living on Planet Z

29 July 2014, 12:17

Nikki Baird

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Last week I fielded a question from a reporter about Generation Z (defined as anyone born before 1995). I’m not a demographer, but I do happen to know quite a few Gen Zers, as the parent of two myself (soon-to-be 13 – Corbin, and 10 – Harper), and also as an active volunteer at my […]

Home Delivery Benchmark Study

28 July 2014, 10:21

Nikki Baird

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Retail Systems Research (RSR) is benchmarking retailers and their supply chain partners on the state of home delivery in 2014. This survey explores how the retail ecosystem is management existing home delivery operations along with incorporating new requirements driven by the rise of direct shipments to consumers. Subjects of interest in this study include: The […]

Sympathy for the (Discount) Devil

15 July 2014, 09:29

Nikki Baird

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We hear the same thing over and over in our surveys: retailers’ business strategies are confounded by consumers’ continued price sensitivity. As much as retailers profess that they would love to ditch a constant downward spiral of promotions and deals in favor of more rational prices and competition based on products, quality, and service, they […]

The Future of Stores: 3 Big Take-Aways

1 July 2014, 08:24

Nikki Baird

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Last week I attended Future Stores in Seattle. The topic, obviously, was the future of retail stores. There was a blizzard of content – 20 minute rounds of presenters followed by slightly longer panel sessions, followed by roundtable discussions at the end of each day. It would take me pages and pages to report out […]

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