Author Archives: Nikki Baird

The Year of the Retail Store Employee: Store Benchmark 2015

24 April 2015, 09:26

Nikki Baird

0

The role of the store associate has never been under more pressure: faced with shoppers with smartphones who are better informed, and online experiences that provide more information and better visibility into inventory availability. And this is just the beginning of omni-channel’s impact on the store. Retailers need to do more to not only engage […]

Retail Payments: Consumer Control and the Need for Speed

23 April 2015, 09:17

Nikki Baird

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When it comes to payments, times are changing. Fast. Retailers find themselves in an uncertain world, with little certainty on the horizon: after a few rough years of data breaches, theft, and fraud, retailers are already feeling pretty beat up. But despite a resulting emphasis on data security and privacy, retailers find they have no […]

Commerce and Convergence: Demandware XChange 2015

21 April 2015, 12:39

Nikki Baird

0

Last week I attended Demandware’s XChange Conference in Las Vegas. Two themes struck me coming out of the event: one, the convergence of content and commerce is happening fast, and two, the convergence of eCommerce and point of sale is not happening quite as fast, but it easily promises to be the bigger deal of […]

Home Delivery Triple Play

13 April 2015, 19:04

Nikki Baird

0

Last week I attended Home Delivery World, one of three simultaneous conferences put on by Terrapinn. The other two, eTail and Click & Collect, focused on other, related topics that were pertinent to the Home Delivery attendees. The event has just completed its third year, and while it had caught my eye in previous years, […]

Oracle Industry Connect: Making The Case For Cloud In Retail

31 March 2015, 10:28

Nikki Baird

0

Last week I attended Oracle’s Industry Connect conference. It’s been a while since I’ve had an opportunity to see Oracle’s retail strategy and messaging in person, and I have to say I was impressed. Here are my take-aways from the event. Cloud Is About More Than ROI The biggest message that I heard at the […]

Walking A Mile In The Shopper’s Shoes: IR Digital Design Conference

24 March 2015, 10:51

Nikki Baird

0

Last week I attended Internet Retailer’s Digital Design Conference in Los Angeles. The conference strikes me as the digital equivalent of GlobalShop – a lot of focus on how consumers shop, what makes them want to buy, a lot of psychology, except focused on the digital realm instead of the physical world of the store. […]

History Of Omni-Channel Part 4: Mobile Arrives In Retail

17 March 2015, 09:41

Nikki Baird

0

This is part 4 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

When The Retail CEO Needs To Own The Tech Vendor Relationship: SAS Analyst Day

10 March 2015, 09:36

Nikki Baird

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As a technology vendor or solution provider, it’s easy to say that you want to have the relationship with your client at the highest level internally that you can get – like the CEO, ideally. A relationship with the CEO means if she says so, then it’s gonna happen. Of course, there are some solutions […]

Maximizing The Box

24 February 2015, 10:06

Nikki Baird

0

I decided to take a break from the history of omni-channel to discuss a concept I encountered last week. I’ll be back to the history in a couple of weeks. The concept I want to explore this week is about the economics of the store – the individual store’s ability to grow and make money. […]

History Of Omni-Channel Part III: The Store Is In Trouble

17 February 2015, 09:31

Nikki Baird

0

This is part 3 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

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774-284-4679

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