Author Archives: Nikki Baird

Yes, I Have Tried Apple Pay

21 October 2014, 09:08

Nikki Baird

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Last week I wrote an article about how bad the EMV situation appears to be in the United States as we near some big deadlines for deployment. Today, I have a happier story to write about the payments space, and that is all about Apple Pay. If any retail purchase I have ever made qualified […]

EMV’s Broken Promises In The US

14 October 2014, 11:19

Nikki Baird

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At the end of October I am traveling to Amsterdam to speak at a conference. In preparation for the trip I called the two companies that have issued me credit cards that I plan to use on the trip: American Express and Chase. While on the phone telling them that I was traveling abroad and […]

Shop.org: Two Steps Forward, One Step Back

7 October 2014, 08:28

Nikki Baird

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Last week I attended Shop.org’s annual conference, this year held in Seattle, WA. It was a tough slog for the east coasters, especially those who had to connect through Chicago thanks to the air traffic control fire, but despite the challenges, the energy and optimism were both high. If you have any doubts, just look […]

It’s Finally Time to Get Serious About Supply Chain Collaboration (Again)

23 September 2014, 09:58

Nikki Baird

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RSR has been talking a lot about the omni-channel change that is currently disrupting supply chain in retail. So far much of our focus has been on fulfillment methods and how those are proliferating – and how challenging it can be to yank a supply chain ninety degrees from its intended purpose when it comes […]

eCommerce 2014: The Industry Matures

19 September 2014, 08:46

Nikki Baird

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Who do retailers see as their greatest eCommerce threats? Their fellow retailers? Their merchandise vendors? The looming presence of Alibaba.com? Or is it perennial thousand pound gorilla Amazon.com? And how are these retailers planning to vanquish the competition? What processes, technologies and techniques are they using to support their plans? To answer these questions, we […]

Retail Marketing 2014: On the Digital Road

17 September 2014, 10:43

Nikki Baird

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In the brave new world of omni-channel retail, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not. In this report, we focus specifically on digital marketing capabilities. We want to understand how well retail marketing organizations, whether independent digital […]

Remember the Customer: When Digital Rights Management Goes Awry

16 September 2014, 11:13

Nikki Baird

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Over the last nine months or so, I’ve found myself reminding the omni-channel community that “omni-channel” didn’t start out focused on channels. It began as “customer centricity”. The idea was – and is – that if you place your customers at the heart of your company, then you spend more time worrying about how to […]

For In-Store Mobile Experiences, Retailers Should Look to Restaurants

25 August 2014, 20:35

Nikki Baird

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Last week I attended the Connect Mobile conference in Chicago. It was, for me, an unusual mix of mostly restaurants and some more traditional retailers. All were there to explore the opportunity that mobile presents for their business, whether mobile marketing, mobile in stores, mobile for employees, or mobile for payments. There was a lot […]

Click & Collect: A Vertical Perspective

21 August 2014, 15:06

Nikki Baird

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Click and collect, otherwise known as buy online / pickup in store, began its life in the mid-2000′s thrust into the spotlight. It was one of the first true “processes that crossed channels” that retailers offered consumers, even going so far as to promise gift cards or discounts if the retailer was unable to fulfill […]

Lucky Magazine and BeachMint: The Collision of Content and Commerce

19 August 2014, 10:42

Nikki Baird

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My colleague Paula Rosenblum and I have been watching the exodus of content creators from magazines with great interest, primarily because those exits have led straight to the doors of retailers. Retailers and brands, looking to create a more content-driven approach to the market, have been snatching up editorial staff and using them to beef […]

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Linda Wolfe
774-284-4679

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