Author Archives: Nikki Baird

Price Transparency, Meet Pavlov’s Dog

25 November 2014, 11:20

Nikki Baird

0

Consumer price sensitivity has always been on retailers’ radar but it didn’t really rise to the top until the Great Recession – essentially from late 2008 onward. At that time, it was all about the budget. Consumers were looking for the best deals because they had to stretch their finances. During that time, coupons came […]

STERM? Retail’s Evolving Relationship With Science And Technology

18 November 2014, 10:27

Nikki Baird

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Anyone who spends more than hour with me will undoubtedly discover that my son is a middle school student at STEM High and Academy, a charter school in my school district that focuses on Science, Technology, Engineering, and Math (thus, STEM). At first glance, it would seem that my career in retail would have very […]

Cloud Considerations

11 November 2014, 08:48

Nikki Baird

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Over the last couple of weeks, I have received a heavy dose of all the wonderful benefits of cloud implementations. Cloud for POS, cloud for enterprise software, cloud for eCommerce, loyalty, analytics and optimization. Probably the most common question we get from technology vendors is “What is the business case we need to present to […]

Omni-Channel Equals Customer Centricity

4 November 2014, 09:43

Nikki Baird

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A couple of random events collided for me in the last couple of weeks, and it jolted me enough that I think it is a good reminder for anyone interested in the future of omni-channel. Omni-channel is not, as you might believe, all about merging channels into one cohesive brand experience from the customer’s perspective. […]

Yes, I Have Tried Apple Pay

21 October 2014, 09:08

Nikki Baird

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Last week I wrote an article about how bad the EMV situation appears to be in the United States as we near some big deadlines for deployment. Today, I have a happier story to write about the payments space, and that is all about Apple Pay. If any retail purchase I have ever made qualified […]

EMV’s Broken Promises In The US

14 October 2014, 11:19

Nikki Baird

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At the end of October I am traveling to Amsterdam to speak at a conference. In preparation for the trip I called the two companies that have issued me credit cards that I plan to use on the trip: American Express and Chase. While on the phone telling them that I was traveling abroad and […]

Shop.org: Two Steps Forward, One Step Back

7 October 2014, 08:28

Nikki Baird

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Last week I attended Shop.org’s annual conference, this year held in Seattle, WA. It was a tough slog for the east coasters, especially those who had to connect through Chicago thanks to the air traffic control fire, but despite the challenges, the energy and optimism were both high. If you have any doubts, just look […]

It’s Finally Time to Get Serious About Supply Chain Collaboration (Again)

23 September 2014, 09:58

Nikki Baird

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RSR has been talking a lot about the omni-channel change that is currently disrupting supply chain in retail. So far much of our focus has been on fulfillment methods and how those are proliferating – and how challenging it can be to yank a supply chain ninety degrees from its intended purpose when it comes […]

eCommerce 2014: The Industry Matures

19 September 2014, 08:46

Nikki Baird

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Who do retailers see as their greatest eCommerce threats? Their fellow retailers? Their merchandise vendors? The looming presence of Alibaba.com? Or is it perennial thousand pound gorilla Amazon.com? And how are these retailers planning to vanquish the competition? What processes, technologies and techniques are they using to support their plans? To answer these questions, we […]

Retail Marketing 2014: On the Digital Road

17 September 2014, 10:43

Nikki Baird

0

In the brave new world of omni-channel retail, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not. In this report, we focus specifically on digital marketing capabilities. We want to understand how well retail marketing organizations, whether independent digital […]

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