Author Archives: Nikki Baird

Walking A Mile In The Shopper’s Shoes: IR Digital Design Conference

24 March 2015, 10:51

Nikki Baird

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Last week I attended Internet Retailer’s Digital Design Conference in Los Angeles. The conference strikes me as the digital equivalent of GlobalShop – a lot of focus on how consumers shop, what makes them want to buy, a lot of psychology, except focused on the digital realm instead of the physical world of the store. […]

Retail Pricing Fever 2015: Promotions, Dynamic Pricing, Price Transparency

20 March 2015, 10:01

Nikki Baird

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Retail Pricing Fever 2015: Promotions, Dynamic Pricing, Price Transparency Even as retailers struggle to end dependency on promotions, pricing fever continues, whether through even more, deeper discounts, dynamic pricing, or new responses to price transparency. Have retailers found the right price strategies to both maximize margin and meet consumer price expectations? Can retailers wean consumers […]

History Of Omni-Channel Part 4: Mobile Arrives In Retail

17 March 2015, 09:41

Nikki Baird

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This is part 4 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

When The Retail CEO Needs To Own The Tech Vendor Relationship: SAS Analyst Day

10 March 2015, 09:36

Nikki Baird

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As a technology vendor or solution provider, it’s easy to say that you want to have the relationship with your client at the highest level internally that you can get – like the CEO, ideally. A relationship with the CEO means if she says so, then it’s gonna happen. Of course, there are some solutions […]

Maximizing The Box

24 February 2015, 10:06

Nikki Baird

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I decided to take a break from the history of omni-channel to discuss a concept I encountered last week. I’ll be back to the history in a couple of weeks. The concept I want to explore this week is about the economics of the store – the individual store’s ability to grow and make money. […]

History Of Omni-Channel Part III: The Store Is In Trouble

17 February 2015, 09:31

Nikki Baird

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This is part 3 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

History of Omni-Channel Part II: The Tipping Point

10 February 2015, 09:36

Nikki Baird

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In my last piece on the history of omni-channel, I talked about when customer centricity seemed to hit the mainstream retail consciousness and reaffirmed that even today, customer centricity is central to any successful omni-channel strategy. How can you “think omni-channel” without putting yourself in your customer’s shoes? The next big milestone in omni-channel, for […]

Retail and Payments 2015: Uncharted Territory

30 January 2015, 10:44

Nikki Baird

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The one thing that retailers can say with certainty about the future of payments is that it is uncertain. Between mobile, both physical (NFC) and digital (wallets), crypto-currencies, EMV rollout in the US and the vanishing magnetic swipe everywhere else, retailers face a payments future that has many highly interested parties, and yet may ultimately […]

The History of Omni-Channel, Part One

27 January 2015, 13:13

Nikki Baird

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Omni-Channel, The Early Years Over the last several months, I have been asked to provide a perspective on the “history of omni-channel”. I’m a history buff. And I strongly believe that we should remember the past in order to better learn its lessons. So, as we begin our omni-channel journey in 2015, it actually is […]

NRF 2015: Bright Shiny Objects

20 January 2015, 09:49

Nikki Baird

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Obviously, we were all pretty busy last week at NRF’s Big Show 2015. Brian has the overview. My job this week is to give you a sneak peek into the topics we’ll cover in our post-show debrief next Thursday. For my sneak peek, I want to focus on the store. In order to do it […]

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