Author Archives: Nikki Baird

Sympathy for the (Discount) Devil

15 July 2014, 09:29

Nikki Baird

0

We hear the same thing over and over in our surveys: retailers’ business strategies are confounded by consumers’ continued price sensitivity. As much as retailers profess that they would love to ditch a constant downward spiral of promotions and deals in favor of more rational prices and competition based on products, quality, and service, they […]

The Future of Stores: 3 Big Take-Aways

1 July 2014, 08:24

Nikki Baird

0

Last week I attended Future Stores in Seattle. The topic, obviously, was the future of retail stores. There was a blizzard of content – 20 minute rounds of presenters followed by slightly longer panel sessions, followed by roundtable discussions at the end of each day. It would take me pages and pages to report out […]

Why Retailers Should Like Video More Than I Do

24 June 2014, 10:31

Nikki Baird

0

At the Internet Retail Conference and Expo (IRCE), I had the opportunity to present on the topic of video and how retailers are using it to create richer experiences. At first, I wasn’t too excited about the topic. I’m not a video person. If you give me the option of watching a video or reading […]

What Is Old Is New Again: GT Nexus Bridges

10 June 2014, 11:09

Nikki Baird

0

Supply chain visibility. A noble goal. One that I have been involved in pursuing in some way or another in retail since 1994, when I landed a job that involved haranguing buyers about keeping on top of their back orders and cancellation dates. RSR has tracked retailers’ progress against achieving supply chain visibility goals since […]

How Far Has Digital Marketing Come in the Retail Enterprise

6 June 2014, 08:23

Nikki Baird

0

RSR is launching its annual survey benchmarking retailers’ marketing plans and how far they have come in achieving those plans. This year’s benchmark will focus more closely on the digital side of the marketing house. Share your perspective in this short survey. Participation is anonymous, responses are only used in aggregate, and survey respondents receive […]

One Thing It Means To Be a Digital Native

3 June 2014, 11:23

Nikki Baird

0

Last week I volunteered at my son’s school to hold mock interviews for high school sophomores (my son is a 6th grader, so I don’t have to worry about this for him quite yet). But it’s a STEM school – with a focus on science, technology, engineering, and math. And the kids who go there […]

Flipping the Perspective on In-Store Technology

20 May 2014, 08:24

Nikki Baird

0

Last week I attended Retail Connections in Dallas. The morning was devoted to speakers sharing their views (mine on the future of the store), but the afternoon was devoted to conversation and an exchange of ideas. And a strong exchange it was. During that session, one executive shared a perspective on in-store technology that caught […]

What It Means to be Customer Focused: Momentum Report-Out

13 May 2014, 09:50

Nikki Baird

0

Last week, Paula and I attended Manhattan Associates’ Momentum conference. This was the seventh time I’ve attended Manhattan’s conference. In that time, I have seen them launch SCOPE and SCALE, their approaches to end-to-end supply chain. I have seen them move to a single platform to support that approach. And now I can say that […]

Retail Marketing, Disrupted

29 April 2014, 10:37

Nikki Baird

0

Last week I had to present my take on the current state of retail marketing. At first I thought it would be tough to come up with key trends, especially in an omni-channel context, because we’re kind of entering a transition period for omni-channel, where the industry is moving from strategy into execution, and marketing […]

Omni-channel strategy – are retailers making progress?

28 April 2014, 09:03

Nikki Baird

0

RSR is launching its 8th annual survey benchmarking retailers’ omni-channel plans and how far they have come in achieving those plans. Share your perspective in this short survey. Participation is anonymous, responses are only used in aggregate, and survey respondents receive an early copy of the report. The survey will take approximately 15 minutes to […]

Contact

Linda Wolfe
774-284-4679

Newsletter Sign Up

Subscribe to Retail Paradox Weekly,
RSR's weekly news analysis.
 
* Email Address:
Have specific topics of interest? Let us know which ones:
Marketing Interest Group
Store Ops Interest Group
Supply Chain Interest Group
eCommerce and XC Interest Group
Merchandising Interest Group
BI Interest Group
Loss Prevention Interest Group
IT Interest Group
Green Interest Group