Author Archives: Nikki Baird

The Customer Privacy Paradox

22 April 2014, 11:39

Nikki Baird

0

Last week my week began with a very provocative theory put out by a vendor. The theory goes like this: the NSA and Edward Snowden have made consumers hyper-aware that nearly everyone is collecting data about them in some form or another. And the Target breach has made them both angry and somewhat resigned to […]

Demandware Exchange: Go Big or Go Home

15 April 2014, 10:47

Nikki Baird

0

Last week was my first time attending Demandware Exchange, and probably not coincidentally, I picked a good time. The company had a lot of announcements to make, and many were things I typically get very interested in. So first, if you’re still thinking of Demandware as the little eCommerce company that tends to run the […]

The Pricing Paradox: Maximizing Margin In A Promotion-Driven Environment

10 April 2014, 13:17

Nikki Baird

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Retailers have been along for a rough ride over the last seven years, and nowhere has this been reflected more strongly than in their price strategies. Between the rise of smartphones and transparency, the economic downturn, and a certain amount of promotional fever, retailers have had to assimilate a lot of change in a short […]

Why Dropship is Not (Yet) Strategic in Retail

8 April 2014, 08:54

Nikki Baird

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Last week I was asked about dropship, specifically, why it isn’t enjoying a high level of adoption among retailers. To be able to answer that question requires digging a little deeper into dropship’s context. First, a definition: dropship is when a retailer appears to carry an assortment of merchandise, but never actually takes possession of […]

Who Owns the Customer Experience in Retail?

25 March 2014, 08:50

Nikki Baird

0

I had the opportunity to present to a technology company’s advisory board, a table full of eight or nine different retailers, representing the full breadth of retail verticals and sizes. I ran through the current state of omni-channel, expecting to breeze through the first few and delve deeper into topics like the future of the […]

Promotion Addictions

18 March 2014, 09:47

Nikki Baird

0

Last week I gave a webinar to a group of financial advisors and investor types on the transition to digital coupons, and I also spent a few minutes on the phone with a grad student in London who was exploring her options for a research project on customer loyalty. You wouldn’t think that these two […]

Where Have All the Retail Data Scientists Gone? SAS Analyst Day Report Out

11 March 2014, 07:58

Nikki Baird

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Last week SAS hosted its largest-ever analyst meeting in Steamboat Springs, Colorado. The company had lots of good news to share: topping $3B in revenue, strong growth regionally, and continued growth and success across its solution areas. However, despite its success, I find SAS to be one of those companies that has struggled a bit […]

Did PayByTouch Have It Right After All?

25 February 2014, 11:26

Nikki Baird

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I don’t spend as much time rooting around in the depths of the technology stack as Brian does, but every once in awhile there are developments that emerge from the murky depths of hard-core technology architecture that catch my eye. Beacons, for example, are a hot topic lately. Security is a hot topic too. That’s […]

Why Green Tea and a Bag of Chocolate Chips Should Strike Fear into the Hearts of Grocers

18 February 2014, 09:57

Nikki Baird

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In order to do this article justice, I’m going to have to wander pretty far into my personal shopping habits. I don’t make the mistake of thinking that I behave like most consumers, nor that most consumers behave like me. However, I have noticed a new shopping behavior on my part over the last six […]

How Technology Collaboration Can Change the Store: The Container Store Employee Communications Story

11 February 2014, 10:13

Nikki Baird

0

Last week I had the opportunity to talk with John Thrailkill, the Vice President of Store Metrics and Systems, Customer Support, and Business Development at The Container Store. My intention was to learn about his company’s work around store communications, and specifically how the use of Theatro’s employee communication solution is transforming the way that […]

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Linda Wolfe
774-284-4679

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