Author Archives: Nikki Baird

When Did Tech Companies Lose Their Point Of View?

3 May 2016, 09:35

Nikki Baird

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As you know, we are right in the middle of conference season, and I’ve been pounding the pavement for the last few months, with another month ahead of me. Here’s a phrase I’ve heard over and over from the tech vendors I’ve visited, which has grown tiresome: “Any way they want it.” This is in […]

Pricing 2016: Life Becomes Unmanageable

28 April 2016, 09:03

Nikki Baird

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RSR has been benchmarking retailer pricing for nine years. Back in 2012, we began expressing serious concerns about both strategies and tactics, but retailers seemed convinced they could win the race to the bottom on price − or at least, by participating in the race, they could stay in the game. Fast forward to 2016, and […]

Cloud In Retail Is Here To Stay

19 April 2016, 08:52

Nikki Baird

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Last week I attended Oracle’s Industry Connect, an event part thought leadership, and part an opportunity for Oracle to present its roadmap to its retail customers in a conference-style setting. Oracle has a very strong point of view regarding the future of cloud – the company is betting pretty much the entire future of its […]

The Core Components Of Retail Transformation

12 April 2016, 12:01

Nikki Baird

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Last week I attended Microsoft Envision, the company’s inaugural event targeted towards thought leaders. During the event, analysts and press were invited to a more town hall style format to sit with Chris Capossela, the CMO of Microsoft. He focused his comments on the transformation currently happening within Microsoft, which alone are impressive. I confess […]

Justifying Infrastructure Investments

5 April 2016, 11:58

Nikki Baird

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Once upon a time, a long time ago, I was a technology strategy consultant. What that really boiled down to was, I translated IT to business executives, and translated business to IT people. Way back then, it was pretty easy to justify infrastructure projects. The IT department’s budget included provisions for things like telecom, network, […]

‘Shopper Journey’ Doesn’t Mean What You Think It Does

28 March 2016, 15:03

Nikki Baird

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A couple weeks ago I was on a briefing call with a vendor who started talking about customer or shopper journeys in a way I’d never heard before. They were talking about journey design and how to incent consumers to take desired next steps in the “journey process”. That conversation gave me a sinking feeling […]

The Fallacy Of Retail’s Cost To Serve

15 March 2016, 10:58

Nikki Baird

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A couple of weeks ago I was talking to a technology company sales executive, who at the time was trying to make the case that retailers needed to do a better job of managing their cost to serve. Basically, if a shopper engages with a retailer in, for example, the store channel, the retailer should […]

Omni-channel: Profitable Customer Engagement

11 March 2016, 09:57

Nikki Baird

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Retailers have long been worried about creating more, deeper, and lasting customer engagement. But as they create more channels to serve consumers, they also create more complexities on how to fulfill their customers’ demands. Is omni-channel fulfillment actually profitable? Are customer needs being met in the most efficient ways possible? This survey will assess retailers’ […]

The Internet of Things, Retail, and Analytics: SAS Analyst Days 2016

8 March 2016, 10:30

Nikki Baird

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I got my start in the software world through supply chain software, specifically supply chain execution management. And quickly found myself at ground zero of Walmart’s RFID mandate. As the entire technology industry groped around, trying to figure out how to really implement RFID in the supply chain, it quickly became clear that there was […]

eTail West 2016: Trouble in eCommerce Paradise?

1 March 2016, 10:51

Nikki Baird

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Last week I attended eTail West, an eCommerce conference that has been held for years in Palm Springs. It has been several years since I attended eTail West – not since 2009, to be exact. To say that the show has expanded significantly since then is an understatement. But even the attendees who have continuously […]

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774-284-4679

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