Author Archives: Nikki Baird

Maximizing The Box

24 February 2015, 10:06

Nikki Baird

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I decided to take a break from the history of omni-channel to discuss a concept I encountered last week. I’ll be back to the history in a couple of weeks. The concept I want to explore this week is about the economics of the store – the individual store’s ability to grow and make money. […]

History Of Omni-Channel Part III: The Store Is In Trouble

17 February 2015, 09:31

Nikki Baird

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This is part 3 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

History of Omni-Channel Part II: The Tipping Point

10 February 2015, 09:36

Nikki Baird

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In my last piece on the history of omni-channel, I talked about when customer centricity seemed to hit the mainstream retail consciousness and reaffirmed that even today, customer centricity is central to any successful omni-channel strategy. How can you “think omni-channel” without putting yourself in your customer’s shoes? The next big milestone in omni-channel, for […]

Retail and Payments 2015: Uncharted Territory

30 January 2015, 10:44

Nikki Baird

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The one thing that retailers can say with certainty about the future of payments is that it is uncertain. Between mobile, both physical (NFC) and digital (wallets), crypto-currencies, EMV rollout in the US and the vanishing magnetic swipe everywhere else, retailers face a payments future that has many highly interested parties, and yet may ultimately […]

The History of Omni-Channel, Part One

27 January 2015, 13:13

Nikki Baird

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Omni-Channel, The Early Years Over the last several months, I have been asked to provide a perspective on the “history of omni-channel”. I’m a history buff. And I strongly believe that we should remember the past in order to better learn its lessons. So, as we begin our omni-channel journey in 2015, it actually is […]

NRF 2015: Bright Shiny Objects

20 January 2015, 09:49

Nikki Baird

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Obviously, we were all pretty busy last week at NRF’s Big Show 2015. Brian has the overview. My job this week is to give you a sneak peek into the topics we’ll cover in our post-show debrief next Thursday. For my sneak peek, I want to focus on the store. In order to do it […]

Brand Integrity: The Watch-Phrase For 2015

6 January 2015, 12:05

Nikki Baird

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Just before holiday break, an article in Smartbrief caught my eye. In Smartbrief’s version of the title, it was called “Integrity is Less Expensive Than the Alternative”. The link led to a strategy+business article titled “Integrity is Free”. On the one hand, you would think that the Smartbrief version comes across as less powerful than […]

What Video Analytics Can Do

9 December 2014, 10:44

Nikki Baird

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In-store video analytics is a heady topic in retail these days. Retailers find themselves caught between a rock and a hard place: on the one side, they have a desperate need to understand what is happening in their stores, and not on some one-off or occasional basis, but with the same depth of understanding that […]

Price Transparency, Meet Pavlov’s Dog

25 November 2014, 11:20

Nikki Baird

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Consumer price sensitivity has always been on retailers’ radar but it didn’t really rise to the top until the Great Recession – essentially from late 2008 onward. At that time, it was all about the budget. Consumers were looking for the best deals because they had to stretch their finances. During that time, coupons came […]

STERM? Retail’s Evolving Relationship With Science And Technology

18 November 2014, 10:27

Nikki Baird

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Anyone who spends more than hour with me will undoubtedly discover that my son is a middle school student at STEM High and Academy, a charter school in my school district that focuses on Science, Technology, Engineering, and Math (thus, STEM). At first glance, it would seem that my career in retail would have very […]

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