Author Archives: Nikki Baird

Salesforce Connections Event Report

22 June 2015, 10:12

Nikki Baird

0

Last week I attended Salesforce’s Connections “World Tour” in New York. As I have attended nearly a dozen such user conferences over the last three months, I feel well-qualified to say that the company’s customers are some of the fiercest networkers I have ever met. And, surprisingly, I found a pretty strong willingness to cross […]

History of Omni-Channel Part 6: Bring On The Supply Chain

16 June 2015, 12:12

Nikki Baird

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This is part 6 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

Internet of Things in Retail: Benchmark 2015

12 June 2015, 08:59

Nikki Baird

0

The Internet of Things (IoT) has become a hot topic in the technology world, but what does it mean for retail? The technology promises a lot: lighting up dark places in the enterprise by providing a more granular level of tracking, predictively managing maintenance, predictively anticipating consumer demands and behaviors, even providing new forms of […]

The eCommerce Search Conundrum: Site Search’s Role In The Marketing Platform

9 June 2015, 10:17

Nikki Baird

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Last week at the Internet Retailer Conference, I noticed an awful lot of search vendors on the expo floor. Not just the big players who have been around for a while, but a lot of little startups too. Why this influx of site search capabilities into the market? And how sustainable is it to have […]

Manhattan Momentum 2015: Walking Miles In Customers’ Shoes

2 June 2015, 09:09

Nikki Baird

0

Manhattan Associates’ Momentum 2015 almost closes out the spring user conference season. Of all the conferences I’ve attended so far, I have to say Manhattan had the happiest customers. Part of the reason for this may well be that Manhattan’s team seems intensely focused on seeing the world through their customers’ eyes. The breakout sessions […]

The Retail Store Time Crunch

26 May 2015, 08:55

Nikki Baird

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Ever since consumers started bringing mobile phones into stores as part of their shopping experience, retailers have been scrambling to keep up. Shoppers armed with smartphones now have more access to price, availability, and product descriptions than even the most trained and knowledgeable store employee. Consumers are increasingly impatient with a store experience that feels […]

History Of Omni-Channel Part 5: The Shift From Strategy To Execution

18 May 2015, 16:07

Nikki Baird

0

This is part 5 of an on-going series on the history of omni-channel. Part 1 addressed the point when customer centricity and “cross-channel” (the early days of omni-channel) first merged and became the foundation of what most people mean when they say omni-channel today. Part 2 talked about the tipping point of executive awareness, when […]

NetSuite SuiteWorld: Harnessing The Genius Of AND

12 May 2015, 09:45

Nikki Baird

0

In the book Built to Last, Jim Collins and Jerry Porras spoke about the “genius of AND”. The basic idea is that companies who define their capabilities or their markets as exclusionary choices are limiting themselves. The real power comes when companies embrace the contradiction inherent in what otherwise might be two opposing concepts. For […]

The Year of the Retail Store Employee: Store Benchmark 2015

24 April 2015, 09:26

Nikki Baird

0

The role of the store associate has never been under more pressure: faced with shoppers with smartphones who are better informed, and online experiences that provide more information and better visibility into inventory availability. And this is just the beginning of omni-channel’s impact on the store. Retailers need to do more to not only engage […]

Retail Payments: Consumer Control and the Need for Speed

23 April 2015, 09:17

Nikki Baird

0

When it comes to payments, times are changing. Fast. Retailers find themselves in an uncertain world, with little certainty on the horizon: after a few rough years of data breaches, theft, and fraud, retailers are already feeling pretty beat up. But despite a resulting emphasis on data security and privacy, retailers find they have no […]

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Linda Wolfe
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