Author Archives: Paula Rosenblum

The Internet Of Things: A Reality Check For Retail

26 January 2016, 11:39

Paula Rosenblum

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The Big Show is over, and through great good fortune, most everyone got out of Dodge before Jonas showed up. While I’m going to hold my full recap for our post-NRF webinar, I did want to spend a little time talking about a popular subject – the Internet of Things (IoT) and how it fits […]

2015: Promises Kept, Promises Deferred

12 January 2016, 10:22

Paula Rosenblum

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It seems the past year went by in a flash, and it was an active one. To determine which retail tech promises came to fruition and which ones were deferred, I looked back at our post-NRF debrief. I was surprised how many never came to pass. Let’s take a look at some major themes: Focus […]

Target Continues Repositioning For Growth: Lessons Learned

24 November 2015, 11:33

Paula Rosenblum

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I had the opportunity to sit in on Target’s earning’s call last week, and the company provided a great infographic in advance that highlights the high points better than I could. But there’s more to tell than just the raw numbers. What’s most apparent to me is the company’s desire to separate itself from Walmart. […]

Lack Of Omni-Channel Baffles Shoppers

17 November 2015, 10:54

Paula Rosenblum

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A few days ago I was talking with a former retail colleague about the industry and she issued an interesting challenge from another friend. This friend was baffled by one of her favorite retailers. This retailer, who shall remain nameless in this piece, offers a broad assortment of turtlenecks – in all colors and sizes […]

The Millennial Myth: Don’t Be Fooled

10 November 2015, 11:36

Paula Rosenblum

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Retailers are clearly on a personalization quest. We hear lots of talk about personalized assortments, the need for micros-marketing and the use of what people call “Big Data” to match store and product attributes. This is a good and noble quest. We see it in retail, in politics, across the marketing universe. The problem is […]

EMV And The Holidays: What Will YOU Do?

27 October 2015, 10:32

Paula Rosenblum

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US Retail is slowly lurching its way towards implementation of EMV. While hardware seems to have been swapped out in most stores I’ve been in, only a very few have actually implemented the technology. And as we know, at this time only about half of consumers’ cards actually have chips in them in the first […]

PepsiCo Exec Says The Unmentionable: The Ad Business Is Out Of Touch

20 October 2015, 11:30

Paula Rosenblum

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Last week Ad Age reported on The Association of National Advertisers annual “Masters of Marketing” conference. Specifically, it discussed a barn-burning speech by Pepsico exec Brad Jakeman. Mr. Jakeman took a long look at the “elephant in the room” and named it for what he believes it is: The ad industry is out of touch […]

Resistance To Cloud Computing: Are Concerns Justified?

5 October 2015, 20:25

Paula Rosenblum

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Last week I visited with a client that is slightly off RSR’s typical beat: a brand manager for lighting, accessories and other products. In other words, no direct retail presence at all. I’ve been helping them set up their IT Steering Committee, and last week was the group’s first meeting. Almost immediately, the subject of […]

GameStop Uses Data And Customer Experience To Survive And Thrive In Stores And Online

29 September 2015, 12:14

Paula Rosenblum

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Editor’s Note: This article originally appeared in Forbes, but it seems really relevant to our retail readers as well. It’s an object lesson in surviving and thriving in a world where logic says you shouldn’t really succeed. If you mention the company GameStop to a casual observer and talk about its success story, they are […]

Omni-Channel 2015: Taking Time, Money, Commitment And Technology

23 September 2015, 12:31

Paula Rosenblum

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It’s amazing how quickly cross-channel consistency has gone from profit boon to table stakes. While most retailers accept that consumers’ paths-to-purchase are influenced by digital channels, they find it incredibly hard to keep up with those shoppers. Customer visibility across channels is considered the most important enabler and the hardest goal to achieve. Finally, even […]

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